Golf Club Management

Phil Mickelson (head shot) - ASU Karsten Golf Course

We will remember the ASU Karsten Golf Course as…

By: 2019. 03. 13.

On 5th May last week, was the final day to play at ASU Karsten Golf Course (managed by OB Sports) before permanently closing after 30 years of public golf. The Pete Dye-designed (with Perry Dye) ASU Karsten Golf…

59club Service Excellence Awards’ 2017-18 award winners

The nominees of the 59club Service Excellence Awards are…

By: 2019. 03. 11.

The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…

golf club employee activism

How to seize golf club employee activism?

By: 2019. 02. 27.

At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…

La Cala Resort Campo America 17th hole

3 reasons why to return to La Cala Resort in 2019

By: 2019. 02. 21.

The renowned Spanish La Cala Resort near Málaga began in 2018 a major renovation program. The La Cala Resort has got 3 18-hole golf courses: Campo America, Campo Asia, and Campo Europa. Campo America and Campo Asia were…

Ramsdale Park Golf Centre Golfmark award

Ramsdale Park Golf Centre won a GolfMark award

By: 2019. 02. 20.

Ramsdale Park Golf Centre (a BGL Golf venue in Nottinghamshire), a 36-hole golf complex has received England Golf’s coveted GolfMark award, which also incorporates Clubmark. For those of us who are not living in the UK, this is…

Lake Presidential Golf Club in Upper Marlboro - Maryland

Changing of the guard at Lake Presidential Golf Club

By: 2019. 02. 18.

Troon has been selected to manage the Lake Persidential Golf Club. Billy Casper Golf was in charge of the management of this semi-private club in Upper Marlboro, Maryland since 2014. During that period Lake Presidential Golf Club went…

2018 BoardRoom Awards

Troon wins on the 2018 BoardRoom Awards almost routinely

By: 2019. 01. 23.

The 2018 BoardRoom Awards was the 5th year in Troon's life when they win this prestigious awards. Troon was named “Management Company of the Year” for 2018 by BoardRoom Magazine in the publication’s 20th annual “Excellence in Achievement” awards.  What makes this achievement really impressive…

The Fountaingrove Golf Club a private golf club

How will The Fountaingrove Club revive?

By: 2019. 01. 16.

Do you remember the Tubbs Fire of October 2017? It was, at the time, the most destructive wildfire in California history, burning parts of Napa, Sonoma, but The Fountaingrove Club as well. The fire destroyed 5,643 structures in…

Miguel Franco Sousa golf societies

Golfing societies – Are they saving the game or killing it?

By: Miguel Franco de Sousa - President, Portugal Golf Federation 2019. 01. 09.

With some very isolated exceptions, the sustainability of golf courses has been seriously compromised a little bit all over the world. The question is: Do we have a few golfers or too many golf courses? Or maybe a…

Monte Rei Golf & Country Club golf course

What did Monte Rei Golf & Country Club achieve in 2018?

By: 2019. 01. 07.

During the latest IGTM event in Ljubljana, Slovenia, I thought I will be able to interview David Ashington (Director of Sales & Hospitality, Monte Rei Golf & Country Club). Very soon I had to realize that due to…

Turtle Bay Resort Arnold Palmer Course

Who will recognize Turtle Bay Resort in 2019?

By: 2018. 12. 19.

Don't worry nothing bad happened at the Turtle Bay Resort on the island of Oahu, Hawaii. For those of you, who are not familiar with the Turtle Bay Resort, it is located on Oahu’s famed North Shore, approximately 50 minutes…

Golf club employee experience development finding the ideal candidates

How golf club employee experience impacts CX?

By: 2018. 12. 17.

In these days I am reading Micah Solomon's 'The Heart of Hospitality' book. Although it is about the hotel business (e.g. Marriott International, The Ritz-Carlton Hotels & Resorts, Four Seasons Hotels & Resorts), we as golf clubs and…

Madinaty Golf Image

Madinaty Golf facilitates to 600,000 people

By: 2018. 12. 10.

I must admit that I don't hear to much about golf development in Egypt, unlike in Oman, Qatar, Morocco etc. The R&A's latest 'Golf Around the World' publication says Egypt (25 golf clubs) is not among the TOP5…

Burhill Golf and Leisure (BGL)-The Shropshire Golf Centre-Stuart-Perry-GM

The Shropshire Golf Centre & the return on customer experience investment

By: 2018. 12. 06.

In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…

The Scandinavian Members' bag tag

The Scandinavian case study: What type of golf club is yours?

By: David Shepherd - CEO, The Scandinavian 2018. 12. 05.

When entering a new club, the first few months are without doubt spent evaluating the club and the situation the club is in. Determining the strengths, weaknesses, opportunities, threats, existing membership and maybe learning about the local culture…

Troon wins Saddle Creek Golf Resort assignment

Troon wins Saddle Creek Golf Resort assignment

By: 2018. 11. 28.

Troon has been selected to manage Saddle Creek Golf Resort, a semi-private golf club in Copperopolis, California. Troon Golf, the resort and daily-fee club operations division of Troon, will manage the golf, restaurant, bungalow rentals, and club operations at…

Understand your golf club's customers' journeys!

Understand your golf club’s customers’ journeys!

By: 2018. 11. 23.

It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…

Cape Wickham Golf Links has selected Troon

Troon International adds Cape Wickham Golf Links

By: 2018. 11. 22.

Just one year after Cape Wickham Golf Links has been sold for almost $16 million to Ekaterina Kolmakova, a Vietnam-based investor here is another major change. Troon International has been selected to manage the Australian Cape Wickham Golf Links.…

Manuel Biota CEO Bluegreen France

Customer experience innovations at Bluegreen

By: Manuel Biota - CEO, Bluegreen 2018. 11. 12.

Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…

Carnoustie Golf Links - Scottish Golf Tourism Awards 2018 - team

Carnoustie Golf Links won the Best Golf Course over £100 category

By: 2018. 11. 06.

Not so far away from The 147th Open (was held at Carnoustie Golf Links; winner: Francesco Molinari), I thought to share with you the latest success of Carnoustie Golf Links. Carnoustie Golf Links won for the second time (first time…