Golf Club Marketing

Samsun Golf Club in Turkey Black Sea

What could flourish the golf tourism around the Black Sea?

By: 2017. 10. 16.

Two years ago, my guest writer Görkem Kursunlu Karakus (Counsel, Embassy of Turkey, Washington, US) when she wrote about golf tourism development in Turkey, she has not mentioned any golf projects at the Black Sea shore of Turkey. We…

Chris Reeve about customer experience

How to maintain the quality of customer experience?

By: Christopher Reeve, Director of Golf, The Belfry Hotel & Resort 2017. 10. 11.

Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…

Belfair 17west

Can Belfair attract the most talented professionals?

By: 2017. 10. 06.

Troon Privé (the private club operations division of Troon) will manage Belfair, a private golf club community in Bluffton, South Carolina. Belfair is an award-winning 36-hole facility as well as the community’s property owners association. The club features two championship…

Birchwood Park Golf and Country Club

What wellness trend was realized at Birchwood Park?

By: 2017. 10. 03.

The Birchwood Park Golf and Country Club (situated on the outskirts of Wilmington, near Dartford) went through recently an extensive £5m development. Thus, they became the most comprehensive health, leisure, golf, and events facility in the area. After these development guests can…

TROIA Resort in Golf World list

What is the ROI of being ranked in Golf World’s list?

By: 2017. 09. 22.

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

IGTM - golf destination challenges in 2018

How should golf destinations get prepared for 2018?

By: 2017. 09. 15.

This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…

Bom Sucesso golf tourism outside Algarve

How to show golf tourism opportunities outside the Algarve?

By: 2017. 09. 11.

I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…

Facebook Messenger ChatBot for golf club membership and green fee sales

Selling Green Fees & Membership via Facebook Messenger

By: Sam Poole, General Manager at Leigh Golf Club 2017. 09. 08.

When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…

Portugal golf industry and trends

Success story of golf in Portugal and future trends

By: Jose Villa Cardoso 2017. 08. 31.

Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…

golf travel blogs influencer marketing

TOP 10 golf travel blogs to consider

By: 2017. 08. 25.

As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…

PGA Catalunya Resort - Celler Mas Hereu_vine planting

How could PGA Catalunya Resort utilize wine tourism trends?

By: 2017. 08. 11.

Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…

Abu Dhabi Golf Club

What are the new golf destination promotion techniques in 2017?

By: 2017. 08. 09.

Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…

Lumine Beach Club Picture

Who will be the 1st guest of the reopened Lumine Beach Club?

By: 2017. 07. 17.

The Lumine Mediterránea Beach & Golf Club has just reopened its Beach Club for 2017. The Beach Club, which features a unique series of tiered pools that overlook the Mediterranean Sea, offers visitors the perfect place to relax and unwind…

Deering Bay Yacht & Country Club

New chapter in the eventful life of Deering Bay Yacht & CC

By: 2017. 07. 12.

When I first heard about that Troon will manage the Deering Bay Yacht & Country Club in Coral Gables, Florida, I could not imagine that is a very eventful place. Deering Bay Yacht & Country Club is a unique…

Crown Golf Development Program

Who are the new ambassadors of Crown Golf clubs?

By: 2017. 07. 06.

In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…

3. Le Touquet Golf Resort_Patrice Boissonnas

Harry Colt’s La Mer shines again in his old splendour

By: 2017. 06. 29.

It always makes me happy to share the news of a renovated, famous golf course. Most recently, the Harry Colt designed La Mer Course at Le Touquet Golf Resort (Normandy, France) gained back almost completely its old splendor.…

How could Dom Pedro Golf attract more golfers to Algarve?

By: 2017. 06. 28.

The Dom Pedro Group, one of the world’s most renowned hospitality brands, has introduced a newly formed division, the Dom Pedro Golf. All this happened after the acquisition of Vilamoura’s five best-loved courses (Oceânico Group was the previous owner…

Iberian online tee time sales -portugal

Insider: Iberian online tee time sales trends in 2017

By: Carlos Ferreira 2017. 06. 27.

I have just had an interesting conversation with Carlos Ferreira, the CEO of Tee Times Golf Holidays Agency. During our talk, I was interested in his insights about the Iberian tee time sales trends. I hope you will…

Club Car customer service - Woburn Golf Club

Why is customer service no more a cost center?

By: 2017. 06. 13.

Probably you have already heard about that Woburn Golf Club renewed its contract with Club Car. The golf club has signed an extension to its current contract with the Official Supplier of The European Tour until 2020. The extended lease…

The Championship Faldo Course at Amendoeira Golf Resort

What kind of social proof does the Amendoeira Golf Resort need?

By: 2017. 06. 08.

Actually, this post could have been solely about Amendoeira Golf Resort's Faldo course and Christy O’Connor Jnr course nominations for the title of ‘Portugal’s Best Golf Course’ in 2017 (+‘Portugal’s Best Golf Hotel’) at the World Golf Awards. However,…