Golf Club Marketing

La Manga Club five-star Hotel Principe Felipe

Why should La Manga Club curate guest experience?

By: 2019. 06. 15.

In the last five years, La Manga Club won several accolades. Recently, they won two new titles at the World Travel Awards: Its five-star Hotel Principe Felipe was named ‘Europe’s Leading Luxury Resort & Villas 2019’ for the…

Rodrigo Ulrich Palheiro Golf Club Portuguese golf courses

Time to discover less known Portuguese golf courses!

By: 2019. 06. 08.

Early this year, I received a very kind invitation from Carlos Ferreira (owner of Tee Time Golf Agency, Portugal). He invited me to participate in the 1st Tee Times Lisbon Tournament 2019 (29th May – 2nd June). The…

The Shack Bar at Quinta do Lago, Algarve, Portugal: gastronomy experience

Where to find the best gastronomy & golf offers in Portugal?

By: 2019. 06. 03.

When we are on a golf holiday, we want to pamper ourselves. This does not stop at where we are going to play golf or the quality of the golf resort’s hotel. I am almost 100% sure that…

Slieve Russell Hotel Golf Country Club clubhouse

The great temptation of Slieve Russell Hotel, Golf & Country Club

By: 2019. 05. 28.

A few days ago, it became official that the Slieve Russell Hotel, Golf & Country Club has earned the title of PGA National Ireland. Slieve Russell Hotel, Golf & Country Club has become the association’s 8th branded resort…

Dalmahoy Hotel & Country Club Sam Oliver 59Club golf club customer experience

Golf club customer experience – It’s not a mystery

By: Simon Wordsworth - CEO, 59Club 2019. 05. 27.

59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…

Greg Norman-designed course at Al Mouj Golf

Al Mouj Golf is making headlines again…but how?

By: 2019. 05. 21.

Two years ago I have already highlighted Al Mouj Golf when I wrote about the development of Jebel Sifah (designed by Peter Harradine). I told then that Al Mouj Golf is a more complex and compelling golf experience with its Greg Norman-designed, 18-hole, par…

Faldo Signature Design Laguna Golf Lăng Cô plays host to the Faldo Series Asia Grand Final

What is the value of Faldo Signature Design Status?

By: 2019. 05. 16.

This morning I had to realize that Faldo Design provides two design brand options: Faldo Design,Sir Nick Faldo Signature. What I liked in the Sir Nick Faldo Signature offer is that it provides a Golf Environment Organization (GEO)…

Rick Shiels poses with Carly Booth Photo by jasonlittlegolfphotography micro-influencers

Why do micro-influencers matter to your golf marketing?

By: 2019. 05. 09.

We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…

Real Club de Golf El Prat La Mola Lobby B Arty

Is smart hospitality important to La Mola?

By: 2019. 05. 08.

The Real Club de Golf El Prat has just extended its exclusivity agreement with La Mola Conference Center Hotel. La Mola is located next to the 10th hole of the North course of Real Club de Golf El…

attracting customers - online tee time booking

Online tee time bookings can be simple in Italy if…

By: 2019. 05. 01.

Almost a year ago I composed the list of TOP10 online tee time booking solutions for Portugal and Spain. The article received many comments and feedbacks. Among the comments, I found a very legitimate one, namely where are…

Aerial of the 2nd hole Potomac Shores Golf Club

The new life of the Potomac Shores Golf Club

By: 2019. 04. 30.

The Potomac Shores Golf Club (since 2014) in Dumfries, VA. (Just 30 minutes south of Washington, D.C.), is the first public Jack Nicklaus Signature Golf Course in the Washington, D.C., metro area. The club's golf course is a…

Karnataka Golf Association Flyover of course - aerial view

Karnataka Golf Association is on the way to the international sphere

By: 2019. 04. 25.

Although India is one of the TOP5 golfing countries with 294 golf courses (vs Thailand: 315) in Asia we hardly hear anything about the local golf clubs in the international golf media. How many of you will be…

The 2019 Solheim Cup & Earth Day & Gleneagles

The 2019 Solheim Cup in the lure of sustainability

By: 2019. 04. 23.

The Gleneagles Resort the host of the 2019 Solheim Cup has been dealing with sustainability for a long time. They understood very soon that landscape is key to the 'Gleneagles experience'. The Golf Environment Organization released approximately two…

148th Open-Royal Portrush Golf Course

High hopes for the success of the 148th Open in Northern Ireland

By: 2019. 04. 16.

Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…

Pierre-André Uhlen UGOLF French golf industry

How promising the French golf industry is? – Interview

By: 2019. 04. 15.

In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…

The Standard Club-Troon Privé

How will Troon Privé design the future of The Standard Club?

By: 2019. 04. 10.

Troon Privé has been selected to manage The Standard Club, a private club located in Johns Creek, Georgia, a suburb of Atlanta. The Standard Club, the oldest social club in Atlanta, is the outgrowth of the old Concordia…

The Leeward Coast of Oahu, home of Mākaha Valley Resort

What is Tiger Woods’ contribution to the Mākaha Valley Resort?

By: 2019. 04. 09.

I think we can all agree upon that Tiger Woods is still at the beginning of his golf architecture career and business. So far he was involved in 10 golf course design projects. His first golf course design…

NAU-Morgado Golf Resort-Hotel

Why do many happy golfers return to Morgado Golf Resort?

By: 2019. 04. 08.

When we hear the word Algarve, many great golf holiday memories and fabulous golf resorts (e.g. Monte Rei Golf & Country Club; Amendoeira Golf Resort, Vilamoura Dom Pedro Golf Collection, etc.) and golf courses are coming to our…

UL International Crown golf tournament

Who will win the UL International Crown at the Centurion Club?

By: 2019. 04. 07.

Have you heard about the Centurion Club (founded in 2013) from Hertfordshire, UK? For at least one reason, you might have heard about the club. It hosted twice the European Tour’s GolfSixes in 2017 and in 2018. The…

La Cala Resort wellness tourism and fresh air

How could La Cala Resort exploit wellness tourism?

By: 2019. 04. 05.

I am not surprised that the Spanish La Cala Resort wants to offer a spa and wellness center for its guests and members. The global wellness tourism grew between 2015-2017 by 6.5%. Its value in 2017 was $639.4…