Golf Club Marketing

rented golf clubs and golf holidays

Can we gain a relaxed golf holiday with rented golf clubs?

By: 2018. 04. 24.

It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…

PGA Catalunya Resort - The Club Café

How do you imagine PGA Catalunya’s renewed Club Café?

By: 2018. 04. 23.

The famous interior designer Lazaro Rosa-Violán returned to PGA Catalunya Resort to create something great after the successful design project of the Hotel Camiral. He is considered to be a fashionable interior designer. It seems like that not only the Hotel…

Innovative-Ideas-green fee revenue

How do you find new sources of green fee revenue?

By: 2018. 04. 19.

An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…

Tewkesbury Park Hotel room

How will Tewkesbury Park raise the quality of hospitality?

By: 2018. 04. 13.

The renowned Tewkesbury Park went through a two-year, £9m facelift. The owners claim that the 93-room luxury hotel, spa, and golf course now offers the complete golf break with outstanding accommodation. From now on we can choose from six brand-new historic…

Adare Manor, County Limerick, Ireland

Who will test 1st Adare Manor’s reconstructed golf course?

By: 2018. 04. 08.

In less than two weeks, County Limerick’s 5* hotel and golf resort, Adare Manor will relaunch its wholly-reconstructed, Tom Fazio-designed championship golf course. To make the moment remarkable, they will hold an Exhibition Match on 20th April. Among the invited…

Female golf participation 2017 by EGCOA

How relevant is your golf club for women?

By: 2018. 04. 03.

The European Golf Course Owners Association held not so long time ago (22-24 March 2018) its annual conference, the EGCOA Golf Business Conference in Vienna, Austria. I was really lucky to be there and hear from first hand,…

Tbilisi Hills Golf Resort European Tour Properties

What are the high hopes of the Tbilisi Hills Golf Resort?

By: 2018. 03. 27.

Probably you remember, that on October 2017 I wrote about Tbilisi's and Georgia's first golf resort, the Tbilisi Hills Golf Resort. It is the first 18-hole golf course (6,300m; Tilander Golf Design) of Tbilisi and Georgia. The developers of…

Kapalua, Plantation Course #18

What will Kapalua Golf’s multi-million enhancement include?

By: 2018. 03. 26.

The Ben Crenshaw and Bill Coore designed Plantation Course at Kapalua Golf & Tennis (Maui, Hawaii) is expected to undergo a multi-million dollar enhancement project aimed at refining and revitalizing the 27-year-old golf course. No worries, this year you will still able to play…

Real Club de Golf El Prat 17th hole

The Real Club de Golf El Prat found the missing link

By: 2018. 03. 20.

I think we all agree on that the Real Club de Golf El Prat is one of the world's foremost golf clubs. I don't think I have to introduce you the club. I will just list the most interesting…

Troon Privé Rio Verde Community and Country Club

What can Troon Privé expect from high NPS score?

By: 2018. 03. 15.

The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…

La Manga Club will host the 2018 World Golf Awards ceremony

La Manga Club impressed the World Golf Awards’ organizers

By: 2018. 03. 14.

I have got a very pleasant experience with the La Manga Club. Last year, my client, the Robert Trent Jones Jr. designed Zala Springs Golf Resort won Hungary's Best Golf Course 2017 title at the World Golf Awards.…

Philippines One-of-the-Golf-Fam-Tour-destinations-for-AGTC-2018

What is the future of the Philippines as a golf destination?

By: 2018. 03. 13.

In 2017, R&A 's "Golf around the world" report found and listed 105 golf clubs in the Philippines (versus 240 in Thailand, 183 in Malaysia, 161 in Indonesia, 128 in Myanmar). This is an 11.7% growth since 2015. The country…

Colonial Country Club

Is there a sense of community in the Colonial Country Club?

By: 2018. 03. 12.

Troon has been selected to manage the Colonial Country Club in Memphis, Tenn. Troon Privé, the private club operations division of Troon, will manage this 18-hole facility. The Colonial Country Club was established in 1913 and provides a full-service, private-club experience. The…

customer experience reality expectation

Do you align Customer Experience with your golf club marketing?

By: 2018. 03. 07.

In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…

Hinojo Community Las Colinas Golf Country Club from above

Does it worth investing in Hinojo Community as a 2nd home?

By: 2018. 03. 02.

The year 2017, was a great year for the Spanish home sales. The Spanish house price index published by Tinsa shows a significant rise in real estate prices in 2017: Barcelona, Madrid area - 7,5% the Mediterranean coast up…

La Reserva Club Sotogrande_VALLEY_VIEW

Is La Reserva Club close to becoming a deluxe facility?

By: 2018. 03. 01.

I think it is fair to say that we have not had a bad time so far at the La Reserva Club, Sotogrande (Spain). The La Reserva Club is the leisure component of La Reserva de Sotogrande gated residential…

The Stunning 17th on Sentosa Golf Club's New Tanjong Course

What will be the prominent feature of the Sentosa Golf Club?

By: 2018. 02. 26.

Last year, I have already mentioned Sentosa Golf Club's Singapore Open Agronomy Volunteer Programme. Last week they were the host of the first-ever Women’s Amateur Asia-Pacific Championship at their new Tanjong Course (completed in November 2016). The Thai star Atthaya…

NPS improve-customer-experience

Can NPS show the right direction for your golf club business?

By: 2018. 02. 21.

More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…

More Fun with Golf Genius

Who is the most likely to acquire Golf Genius?

By: 2018. 02. 15.

A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…

Amendoeira Golf Resort Oceanico O'Connor Jnr Course

Will Amendoeira Golf Resort reap the laurels at the EGTA?

By: 2018. 02. 13.

None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…