Golf Club Marketing

Castiglion del BoscoThe Golf Course CdB. (photo credit - Aidan Bradley)

Could you enjoy the privacy at Castiglion del Bosco?

By: 2018. 02. 22.

A new Italian golf resort tries to impress and attract golfers to Tuscany. The Club at Castiglion del Bosco is wishing to provide a unique private club experience. They are combining golf and wine within a historic, 400-year-old Tuscan…

NPS improve-customer-experience

Can NPS show the right direction for your golf club business?

By: 2018. 02. 21.

More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…

More Fun with Golf Genius

Who is the most likely to acquire Golf Genius?

By: 2018. 02. 15.

A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…

Amendoeira Golf Resort Oceanico O'Connor Jnr Course

Will Amendoeira Golf Resort reap the laurels at the EGTA?

By: 2018. 02. 13.

None of the golf resorts and golf clubs can sit on their laurels when customer trust and credibility are at stake. Even the most shrewd golfer and golf tourist pay attention to such social proofs like the World Golf…

Caddy Rooms King Room

How is the new Caddy Rooms is leveraging technology?

By: 2018. 02. 08.

I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…

Tee times sales in midweek periods

How would you stop midweek tee time sales crisis?

By: 2018. 02. 06.

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

Lodge of Four Seasons

Troon won a challenging task at The Lodge of Four Seasons

By: 2018. 01. 15.

Troon has been selected at the beginning of January to manage The Lodge of Four Seasons in Lake of the Ozarks, Missouri. Troon will not just oversee the operations of the 358 room resort, but will also manage the property’s…

European Tour Properties - Villaverde Hotel & Resort with the CEO v2

What is Villaverde Hotel & Resort’s new achievement?

By: 2018. 01. 05.

It seems like the Italian golf clubs and resorts are gradually becoming part of the well-known networks. Most recently the Villaverde Hotel & Resort has joined the exclusive European Tour Properties network, becoming the 26th European Tour Destination (the 19th in Europe).…

Troon Instruction “Player Development Award” by the National Golf Course Owner’s Association (NGCOA)

The home run of Troon at the NGCOA

By: 2018. 01. 04.

Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…

Chee Chan Golf Resort

Are you ready to test the new Chee Chan Golf Resort?

By: 2018. 01. 02.

Thailand's new golf resort, the Chee Chan Golf Resort (in the Silverlake region south of Pattaya) was planned to open in late 2017. Now, the new target is 1st May 2018. The new golf course was designed by Golfplan.…

Golf Development in France Top 10 sports in France

What are the golf development challenges in France?

By: Pierre Chevallier - Assistant GM @ Golf de Saint-Cloud 2017. 12. 27.

Whereas pace of play might be the most crucial issue to face for golf development in France, time management for Club Managers is due to become one of most relevant KPI. Take your time, not everyone else’s When…

Shark Experience in the golf cart

The Shark Experience vs Pace of Play. Can you decide?

By: 2017. 12. 22.

I am that golfer who goes to play golf with his friends to relax and talk with them during his stay in the golf club. What I experienced so far that we golfers need silence, tranquility, and silence…

Victoria Golf and Country Resort, Sri Lanka

Who could strenghten the Victoria Golf & Country Resort?

By: 2017. 12. 15.

Troon International, found a new client in a very interesting market, in Sri Lanka. The Victoria Golf and Country Resort, a Donald Steel designed 18-hole, par-73, 6933-yard championship masterpiece in Digana, Sri Lanka has assigned Troon International to provide golf club…

Sentosa Golf Club 2017 Volunteer of the Year Khun Minachi

Should Sentosa Golf Club convey its agronomy secrets?

By: 2017. 12. 14.

We can agree that it is not so simple for a superintendent to gain practical experience how to create sustainable high-end golf tournament turf quality. The Singaporean Sentosa Golf Club in cooperation with The R&A and the Golf…

IAGTO Sustainability Awards Golf della Montecchia Italy

The winners of the 2018 IAGTO Sustainability Awards are…

By: 2017. 12. 12.

I assume when you first hear IAGTO, sustainability does not come to your mind. Although this is the second year when IAGTO recognizes golf clubs and resorts for their sustainability efforts with the IAGTO Sustainability Awards. They claim…

Carnoustie Golf Links Scotland Tagmarshal

Carnoustie Golf Links saved 17 minutes of its golfers’ time

By: 2017. 12. 08.

The R&A found two years ago in its survey that 60% of golfers would enjoy golf more if they could play golf in less time. Most recently, a USGA survey shows 74% of golfers believe appropriate speed is critical…

Australian Golf Industry Golf Business Forum 2018

Where is the Australian golf industry heading to in 2018?

By: 2017. 12. 06.

A year ago, I met a very interesting person, Andrew Davis at the annual conference of EGCOA (European Golf Course Owners Association) in Amsterdam. I really enjoyed his presentation about pricing strategies as a key driver of revenue…

golf club member loyalty in a chart by Players 1st

Do you know how to manage golf club members’ loyalty?

By: Morten Bisgaard - CEO & Co-founder, Players 1st 2017. 11. 13.

Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…

The Track Meydan Golf Daytime

How can The Track Meydan expand its market in Dubai?

By: 2017. 11. 10.

A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…

2018 Ryder Cup at Le Golf National - the team

Le Golf National – A decade of Ryder Cup choices, challenges and changes

By: Paul Armitage - General Manager, Le Golf National 2017. 11. 08.

Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…