Golf Club Marketing

Madinaty Golf Image

Madinaty Golf facilitates to 600,000 people

By: 2018. 12. 10.

I must admit that I don't hear to much about golf development in Egypt, unlike in Oman, Qatar, Morocco etc. The R&A's latest 'Golf Around the World' publication says Egypt (25 golf clubs) is not among the TOP5…

Burhill Golf and Leisure (BGL)-The Shropshire Golf Centre-Stuart-Perry-GM

The Shropshire Golf Centre & the return on customer experience investment

By: 2018. 12. 06.

In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…

The Scandinavian Members' bag tag

The Scandinavian case study: What type of golf club is yours?

By: David Shepherd - CEO, The Scandinavian 2018. 12. 05.

When entering a new club, the first few months are without doubt spent evaluating the club and the situation the club is in. Determining the strengths, weaknesses, opportunities, threats, existing membership and maybe learning about the local culture…

Troon wins Saddle Creek Golf Resort assignment

Troon wins Saddle Creek Golf Resort assignment

By: 2018. 11. 28.

Troon has been selected to manage Saddle Creek Golf Resort, a semi-private golf club in Copperopolis, California. Troon Golf, the resort and daily-fee club operations division of Troon, will manage the golf, restaurant, bungalow rentals, and club operations at…

Understand your golf club's customers' journeys!

Understand your golf club’s customers’ journeys!

By: 2018. 11. 23.

It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…

Cape Wickham Golf Links has selected Troon

Troon International adds Cape Wickham Golf Links

By: 2018. 11. 22.

Just one year after Cape Wickham Golf Links has been sold for almost $16 million to Ekaterina Kolmakova, a Vietnam-based investor here is another major change. Troon International has been selected to manage the Australian Cape Wickham Golf Links.…

Manuel Biota CEO Bluegreen France

Customer experience innovations at Bluegreen

By: Manuel Biota - CEO, Bluegreen 2018. 11. 12.

Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…

Vidago Palace Portugal

40 tips where to play golf in the autumn in Portugal & Spain

By: 2018. 11. 07.

We can all agree on that 2018 was a great year for the Portuguese golf tourism industry: Just like in 2017 Portugal won the World's Best Golf Destination title at the World Golf Awards. I go even further, Portugal…

Phoenician Golf Club

What will we find at the new Phoenician Golf Club?

By: 2018. 11. 02.

The Phoenician Golf Club (in Scottsdale, Ariz.) has just completed a 10-month redesign and renovation project. So I thought to summarize the changes at the Phoenician Golf Club: The Scottsdale-based architect Phil Smith (has renovated also the TPC Scottsdale…

Las Colinas Golf & Country Club - European Property Awards 2018

European Property Awards says Las Colinas is the….

By: 2018. 10. 31.

Last month I had the opportunity to visit Las Colinas Golf & Country Club a see really close the real estate concept and developments of the resort. It was amazing to see around the golf course the great…

baby-boomer-millennial-golfers

I love millennials and here is why you should too!

By: 2018. 10. 29.

Just for clarity purposes, I am a Gen X guy born in 1970. I have been aware of Generationalists for a while now and have generally understood the principles behind it and the general habits or preferences each…

Forest of Arden customer experience measurement

Are golf club members our best auditors?

By: 2018. 10. 22.

The importance of continuously evaluating the customer journey at your venue cannot be overstated. Daily your Clubs members and visitors arrive at your facility with an expectation. That expectation will be different for all venues, but as Club…

The Belfry Hotel & Resort - Main course - Caterer’s Hotel Cateys 2018 Awards

What are the chances of The Belfry at the Caterer’s Hotel Cateys 2018 Awards?

By: 2018. 10. 04.

We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…

Troon Card 2019 program

What are the novelties in the 2019 Troon Card program?

By: 2018. 10. 03.

I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…

Greenfee365 tee time market

Where the European tee time market is heading to?

By: 2018. 10. 01.

First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…

The Els Club Malaysia mobile first approach and the Rainforest Course 7th hole

What does “mobile first” approach mean at the Els Club Malaysia?

By: 2018. 09. 18.

Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…

2018 World of Leading Golf Awards

Who are the real winners of the 2018 World of Leading Golf Awards?

By: 2018. 09. 13.

As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…

Eagle Landing at Oakleaf Plantation

What does Eagle Landing at Oakleaf Plantation really need?

By: 2018. 09. 05.

Honours Golf, a division of Troon has been selected to manage Eagle Landing at Oakleaf Plantation, a semi-private club located southwest of Jacksonville in Orange Park, Florida. Honours Golf will manage all aspects of Eagle Landing at Oakleaf Planation’s golf…

The future of the golf industry

How I see the golf industry?

By: Michael Braidwood - General Manager, Education City Golf Club, Qatar 2018. 09. 03.

It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…

Education City Golf Club and the 4th hole

What will bring the new Education City Golf Club to Qatar?

By: 2018. 08. 28.

Probably you remember that in 2015 I reported about the construction of the development of the Qatar International Golf Club (now it is called Education City Golf Club) in the heart of Doha. The project comprises an 18-hole championship golf course,…