Golf Club Marketing

Le Golf National employee exprience innovation in practice

It’s all about the folks! – Employee experience innovation

By: Paul Armitage - General Manager, Le Golf National 2018. 07. 31.

Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…

2018 Ryder Cup by Getty Images

The 2018 Ryder Cup … a golf development factor in France

By: Olivier Denis-Massé, CMO, French Golf Federation 2018. 07. 16.

When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…

The Shire London new website July 2018

In the spotlight: the new Shire London website

By: 2018. 07. 08.

Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…

Pacific Links International expansion in 2018

What will 2018 bring to Pacific Links International?

By: 2018. 06. 28.

I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…

Troon International Trophy at Abu Dhabi Golf Club

Where will be the first Troon International Trophy?

By: 2018. 06. 22.

Troon International has announced to launch of the first-ever Troon International Trophy, to be held at the world-renowned Abu Dhabi and Saadiyat Beach Golf Clubs (Gary Player-designed) from the 22nd – 24th October 2018. What makes it unique is that…

St Mellion International Resort 30th anniversary_MartinBond_HermonBond_JackNicklaus_1983

The first 30 years of the St Mellion International Resort

By: 2018. 06. 21.

Would you believe that Jack Nicklaus initially turned down the request of the original owners' (the Bond brothers) to build a new course next to the Kernow course (was opened in 1976; aka The Old Course), just because…

E-bike & Michel from Leading Golf Clubs of Germany

What is the benefit of golf clubs in promoting e-bikes?

By: 2018. 06. 14.

For many years I have heard that cycling is the new golf as road cycling is becoming the preferred way of networking for the modern professional. Some believe it is a more effective way of building lasting working relationships…

Brookwater Golf & Country Club - The tree lined 18th hole offers a thrilling conclusion

Troon continues to work with Brookwater Golf & Country Club

By: 2018. 06. 07.

Troon International has been selected to manage the Brookwater Golf and Country Club, Queensland’s (Australia) premium golfing destination. Troon is managing Brookwater Golf and Country Club (18-hole, par 72 championship golf course, a Greg Norman design) for over 15…

Troon AMPD Golf Performance partnership

Troon makes the most of the latest fitness trends

By: 2018. 05. 30.

Troon by partnering with AMPD Golf Performance to provide the best in golf swing development, golf fitness, training, athleticism and conditioning to members and customers of Troon-managed golf facilities, they are actually following the latest wellness trends in the hospitality…

The Carriage House Lounge at Adare Manor

How to be pampered in the Carriage House at Adare Manor?

By: 2018. 05. 25.

Last month, I shared with you the great news that the Tom Fazio-designed championship golf course (7509-yard) at Adare Manor went through a reconstruction. Now I can report on the opening of The Carriage House at Adare Manor (owned…

tee times booking solutions brands-communication--2018

TOP 10 tee times booking solutions for Spain and Portugal

By: 2018. 05. 23.

The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…

Atalayoun Golf Resort

How could Atalayoun Golf Resort impress us?

By: 2018. 05. 16.

Morocco is one of the TOP5 golf countries in Africa with 40 golf courses. South Africa is the biggest with 484 golf courses. Currently, there are 8 golf projects in development in Morocco (=20% growth) one of them…

World Corporate Golf Challenge in Zala Springs Golf Resort Hungary

Where will the 1st World Corporate Golf Challenge be held in Hungary?

By: 2018. 05. 11.

I believe countries that are not famous for being a golf country (e.g. Hungary) or as a golf tourism destination, holding a prestigious golf tournament like the World Corporate Golf Challenge can help to improve the country's awareness. This…

Carnoustie Golf Links clubhouse

Does Carnoustie Golf Links focus on the right things?

By: 2018. 05. 07.

The Open Championship venue, Carnoustie Golf Links, has officially opened its new clubhouse, the Links House last week. A total of 26 jobs have been created through the £4.75 million project. The new Links House building includes: a golf…

Champion Hills Club - clubhouse

Is Champion Hills Club a wellness-focused residential community?

By: 2018. 05. 04.

Let's finish the week with a Troon news. Troon has been selected to manage the Champion Hills Club, a private golf club in Hendersonville, North Carolina. Set in the Blue Ridge Mountains. Champion Hills Club is a member-owned club…

certified supervisor program

Creating a certified supervisor program – Part 2 -‘The Who’

By: Gregg Patterson, Founder & President “Tribal Magic!!!” 2018. 05. 02.

This is the second part of the article of 'Creating a certified supervisor program'. Doing "The Who" “Doing supervisor certification right” requires knowing The What that’s needed and The How of delivering What’s Needed effectively and efficiently.   In…

rented golf clubs and golf holidays

Can we gain a relaxed golf holiday with rented golf clubs?

By: 2018. 04. 24.

It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…

PGA Catalunya Resort - The Club Café

How do you imagine PGA Catalunya’s renewed Club Café?

By: 2018. 04. 23.

The famous interior designer Lazaro Rosa-Violán returned to PGA Catalunya Resort to create something great after the successful design project of the Hotel Camiral. He is considered to be a fashionable interior designer. It seems like that not only the Hotel…

Innovative-Ideas-green fee revenue

How do you find new sources of green fee revenue?

By: 2018. 04. 19.

An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…

Tewkesbury Park Hotel room

How will Tewkesbury Park raise the quality of hospitality?

By: 2018. 04. 13.

The renowned Tewkesbury Park went through a two-year, £9m facelift. The owners claim that the 93-room luxury hotel, spa, and golf course now offers the complete golf break with outstanding accommodation. From now on we can choose from six brand-new historic…