Golf Club Marketing

The Belfry Hotel & Resort - Main course - Caterer’s Hotel Cateys 2018 Awards

What are the chances of The Belfry at the Caterer’s Hotel Cateys 2018 Awards?

By: 2018. 10. 04.

We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…

Troon Card 2019 program

What are the novelties in the 2019 Troon Card program?

By: 2018. 10. 03.

I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…

Greenfee365 tee time market

Where the European tee time market is heading to?

By: 2018. 10. 01.

First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…

The Els Club Malaysia mobile first approach and the Rainforest Course 7th hole

What does “mobile first” approach mean at the Els Club Malaysia?

By: 2018. 09. 18.

Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…

2018 World of Leading Golf Awards

Who are the real winners of the 2018 World of Leading Golf Awards?

By: 2018. 09. 13.

As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…

Eagle Landing at Oakleaf Plantation

What does Eagle Landing at Oakleaf Plantation really need?

By: 2018. 09. 05.

Honours Golf, a division of Troon has been selected to manage Eagle Landing at Oakleaf Plantation, a semi-private club located southwest of Jacksonville in Orange Park, Florida. Honours Golf will manage all aspects of Eagle Landing at Oakleaf Planation’s golf…

The future of the golf industry

How I see the golf industry?

By: Michael Braidwood - General Manager, Education City Golf Club, Qatar 2018. 09. 03.

It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…

Education City Golf Club and the 4th hole

What will bring the new Education City Golf Club to Qatar?

By: 2018. 08. 28.

Probably you remember that in 2015 I reported about the construction of the development of the Qatar International Golf Club (now it is called Education City Golf Club) in the heart of Doha. The project comprises an 18-hole championship golf course,…

Cristobal Guerrero Managing Director of Las Colinas Golf & Country Club

Insider: Where is Las Colinas Golf & Country Club heading to?

By: 2018. 08. 27.

Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…

Golf Business Forum 2018_Melbourne Park networking moments

Golf Business Forum 2018 is in the spotlight in Australia

By: 2018. 08. 24.

I met with Andrew Davies (Director @ Golf Business Forum, Australia) at the Annual Conference of EGCOA in 2016. He talked with great enthusiasm about their conference project. It was their first event. For this conference, they were…

Château Élan Golf Club

Will you recognize the Château Élan Golf Club?

By: 2018. 08. 22.

In January 2017 the Château Élan Golf Club was sold to an affiliate of Greenwich, Connecticut based real estate investment firm, Wheelock Street Capital. The new owner is investing now more than $20 million in a comprehensive renovation and refresh.…

Le Golf National employee exprience innovation in practice

It’s all about the folks! – Employee experience innovation

By: Paul Armitage - General Manager, Le Golf National 2018. 07. 31.

Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…

2018 Ryder Cup by Getty Images

The 2018 Ryder Cup … a golf development factor in France

By: Olivier Denis-Massé, CMO, French Golf Federation 2018. 07. 16.

When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…

The Shire London new website July 2018

In the spotlight: the new Shire London website

By: 2018. 07. 08.

Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…

Pacific Links International expansion in 2018

What will 2018 bring to Pacific Links International?

By: 2018. 06. 28.

I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…

Troon International Trophy at Abu Dhabi Golf Club

Where will be the first Troon International Trophy?

By: 2018. 06. 22.

Troon International has announced to launch of the first-ever Troon International Trophy, to be held at the world-renowned Abu Dhabi and Saadiyat Beach Golf Clubs (Gary Player-designed) from the 22nd – 24th October 2018. What makes it unique is that…

St Mellion International Resort 30th anniversary_MartinBond_HermonBond_JackNicklaus_1983

The first 30 years of the St Mellion International Resort

By: 2018. 06. 21.

Would you believe that Jack Nicklaus initially turned down the request of the original owners' (the Bond brothers) to build a new course next to the Kernow course (was opened in 1976; aka The Old Course), just because…

E-bike & Michel from Leading Golf Clubs of Germany

What is the benefit of golf clubs in promoting e-bikes?

By: 2018. 06. 14.

For many years I have heard that cycling is the new golf as road cycling is becoming the preferred way of networking for the modern professional. Some believe it is a more effective way of building lasting working relationships…

Brookwater Golf & Country Club - The tree lined 18th hole offers a thrilling conclusion

Troon continues to work with Brookwater Golf & Country Club

By: 2018. 06. 07.

Troon International has been selected to manage the Brookwater Golf and Country Club, Queensland’s (Australia) premium golfing destination. Troon is managing Brookwater Golf and Country Club (18-hole, par 72 championship golf course, a Greg Norman design) for over 15…

Troon AMPD Golf Performance partnership

Troon makes the most of the latest fitness trends

By: 2018. 05. 30.

Troon by partnering with AMPD Golf Performance to provide the best in golf swing development, golf fitness, training, athleticism and conditioning to members and customers of Troon-managed golf facilities, they are actually following the latest wellness trends in the hospitality…