Golf Equipment

Scotty Cameron Concept X putters CX-01 version

The new Scotty Cameron Concept X putters: CX-01 & CX-02

By: 2018. 07. 19.

It is so annoying when you miss the par just because of awkward putting. This is why I am more interested in putters and short game practices. So let's see what and how can the new Scotty Cameron…

Vale Resort with the new Club Car fleet

Vale Resort doesn’t want to miss the latest golf cart trend

By: 2018. 07. 06.

When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…

Callaway Rogue Pro Black Irons 2018-048

Let’s judge: Callaway Rogue Pro Black Irons

By: 2018. 05. 31.

Like in most cases, I tried to find new technology solutions, new materials in the Callaway Rogue Pro Black Irons. At this moment, I have got the feeling that the new Callaway Rogue Pro Black Irons are built with…

Rain Bird IC Connect

How to make the Rain Bird Central Control multifunctional?

By: 2018. 05. 10.

Before I share with you the latest innovation of Rain Bird, I would like to draw your attention to some interesting technology trends. One of these trends is the rise of usage of artificial intelligence that will stay with…

Augmented Reality experience vs Foremost EMP Video Monitor

Foremost EMP Video Monitor vs. Augmented Reality experience

By: 2018. 05. 03.

While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…

Titleist AVX golf balls in white

What are the innovations in the new Titleist AVX golf balls?

By: 2018. 04. 25.

Between October 2017 to January 2018 Acushnet tested and validated the new Titleist AVX golf balls in Arizona, California, and Florida. It always impresses me what such golf equipment companies like Acushnet can invent to make us feel like you can't afford to…

rented golf clubs and golf holidays

Can we gain a relaxed golf holiday with rented golf clubs?

By: 2018. 04. 24.

It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…

Odyssey EXO Putters close look

How big is the MOI in the Odyssey EXO Putters?

By: 2018. 04. 18.

I am always curious what will golf equipment brands like Odyssey come up with in their latest golf equipment. Obviously, I am skeptical, because we can never know whether the latest feature is a gimmick or a real…

Chervò 2016 Collection

How can Chervò make the most of the US market?

By: 2018. 03. 21.

If we can believe the Frost & Sullivan Report, the global golf retail sales value will be cca. US$13.3 billion in 2019. This will be a CAGR (Compound Annual Growth Rate) of 3.3% between 2015 and 2019. In 2015, golf…

Mack Daddy 4 Callaway Customs Wedges Chrome

What will be like your Mack Daddy 4 Callaway Customs Wedges?

By: 2018. 02. 19.

Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…

Club Car Tempo 2018

How can the new Club Car Tempo pamper the golfers?

By: 2018. 01. 25.

Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…

2018 chrome-soft-golf ball-tech-image-flat

Why is graphene in the 2018 Chrome Soft golf balls?

By: 2018. 01. 23.

I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…

Acushnet Holdings 1920

How could Acushnet create added value for golfers?

By: 2018. 01. 22.

I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…

Callaway Rogue Driver tech concept

Does it worth to change to the new Callaway Rogue driver?

By: 2018. 01. 18.

A year ago Callaway Golf launched the Great Big Bertha Epic Driver. Now, they are launching the new Callaway Rogue Driver. I have to summarize in one sentence, what is the novelty in the new Callaway Rogue Driver…

Glenmuir Couple-Daiquiri-2018 Collection

When will Glenmuir come up with a smart clothing collection?

By: 2018. 01. 16.

The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…

Callaway Mack Daddy 4 Wedges -590

In the spotlight: Callaway Golf Mack Daddy 4 Wedges

By: 2018. 01. 10.

As a real 'bunker fighter' I was really interested in what can bring us the new Callaway Mack Daddy 4 Wedges. As we got used to it, just like many other golf equipment manufacturers, Callaway Golf is bringing…

Foremost Elite Marketing Programme personalization

How is Foremost embracing the personalization trend?

By: 2018. 01. 09.

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…

TaylorMade M3 Driver

In the spotlight: TaylorMade M3 Driver

By: 2018. 01. 03.

This part of the year is so exciting for me. What are the latest golf equipment technology and design innovations or gimmicks? Let's find out what TaylorMade is offering to us with the new TaylorMade M3 driver. The…

Iseki SF325 cut and collect out front mower

Who will lead Iseki’s expansion in the UK & Ireland?

By: 2017. 12. 04.

For those of us who follow the Japanese Iseki's activity in Europe know that the ISEKI product line has been distributed in the UK and Ireland since 1996 by Ransomes Jacobsen operating out of their facilities in Ipswich Suffolk.…

Ingersoll Rand Club Car Visage

What do golf clubs benefit from Ingersoll Rand’s acquisition?

By: 2017. 11. 23.

I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…