Golf Equipment

Titleist TS Driver 2 and 3

The new Titleist TS Driver. Are you for or against?

By: 2018. 09. 20.

Unlike Callaway Golf Rogue driver and TaylorMade M3 driver where the focus was the forgiveness, the developers of the new Titleist TS driver wanted to increase and improve the speed of the Titleist driver. This is why they…

Cleveland RTX-4 wedge from 2018

Can the new Cleveland RTX-4 wedge save your short game?

By: 2018. 08. 12.

Based on the 4th generation of Rotex Face Technology, Cleveland Golf is launching its new Cleveland RTX-4 wedges in North America on Sept. 14, 2018. Their key promise is to provide ultimate short game control. The new Cleveland RTX-4…

Srixon Soft Feel golf ball in a box white final version

The 11th generation Srixon Soft Feel golf balls

By: 2018. 08. 08.

In the coming days, I am supposed to receive the brand new Srixon Soft Feel golf balls. Now, I just want to summarize for you the most important facts about the 11th generation Srixon Soft Feel golf ball.…

Cobra Puma Golf joins Foremost EMP Premium member service

What is the next chapter in Cobra Puma Golf’s retail support?

By: 2018. 07. 25.

I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…

Troy Merritt won the Barbasol Championship in 2018

Troy Merritt won the Barbasol Championship

By: 2018. 07. 24.

First I thought to write only a Facebook post about the Wilson Advisory Staff Tour Professional Troy Merritt victory at the latest Barbasol Championship (16-22 July 2018, at Keene Trace Golf Club outside Lexington, Kentucky). Then came a technical bug in…

Scotty Cameron Concept X putters CX-01 version

The new Scotty Cameron Concept X putters: CX-01 & CX-02

By: 2018. 07. 19.

It is so annoying when you miss the par just because of awkward putting. This is why I am more interested in putters and short game practices. So let's see what and how can the new Scotty Cameron…

Vale Resort with the new Club Car fleet

Vale Resort doesn’t want to miss the latest golf cart trend

By: 2018. 07. 06.

When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…

Callaway Rogue Pro Black Irons 2018-048

Let’s judge: Callaway Rogue Pro Black Irons

By: 2018. 05. 31.

Like in most cases, I tried to find new technology solutions, new materials in the Callaway Rogue Pro Black Irons. At this moment, I have got the feeling that the new Callaway Rogue Pro Black Irons are built with…

Rain Bird IC Connect

How to make the Rain Bird Central Control multifunctional?

By: 2018. 05. 10.

Before I share with you the latest innovation of Rain Bird, I would like to draw your attention to some interesting technology trends. One of these trends is the rise of usage of artificial intelligence that will stay with…

Augmented Reality experience vs Foremost EMP Video Monitor

Foremost EMP Video Monitor vs. Augmented Reality experience

By: 2018. 05. 03.

While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…

Titleist AVX golf balls in white

What are the innovations in the new Titleist AVX golf balls?

By: 2018. 04. 25.

Between October 2017 to January 2018 Acushnet tested and validated the new Titleist AVX golf balls in Arizona, California, and Florida. It always impresses me what such golf equipment companies like Acushnet can invent to make us feel like you can't afford to…

rented golf clubs and golf holidays

Can we gain a relaxed golf holiday with rented golf clubs?

By: 2018. 04. 24.

It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…

Odyssey EXO Putters close look

How big is the MOI in the Odyssey EXO Putters?

By: 2018. 04. 18.

I am always curious what will golf equipment brands like Odyssey come up with in their latest golf equipment. Obviously, I am skeptical, because we can never know whether the latest feature is a gimmick or a real…

Chervò 2016 Collection

How can Chervò make the most of the US market?

By: 2018. 03. 21.

If we can believe the Frost & Sullivan Report, the global golf retail sales value will be cca. US$13.3 billion in 2019. This will be a CAGR (Compound Annual Growth Rate) of 3.3% between 2015 and 2019. In 2015, golf…

Mack Daddy 4 Callaway Customs Wedges Chrome

What will be like your Mack Daddy 4 Callaway Customs Wedges?

By: 2018. 02. 19.

Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…

Club Car Tempo 2018

How can the new Club Car Tempo pamper the golfers?

By: 2018. 01. 25.

Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…

2018 chrome-soft-golf ball-tech-image-flat

Why is graphene in the 2018 Chrome Soft golf balls?

By: 2018. 01. 23.

I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…

Acushnet Holdings 1920

How could Acushnet create added value for golfers?

By: 2018. 01. 22.

I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…

Callaway Rogue Driver tech concept

Does it worth to change to the new Callaway Rogue driver?

By: 2018. 01. 18.

A year ago Callaway Golf launched the Great Big Bertha Epic Driver. Now, they are launching the new Callaway Rogue Driver. I have to summarize in one sentence, what is the novelty in the new Callaway Rogue Driver…

Glenmuir Couple-Daiquiri-2018 Collection

When will Glenmuir come up with a smart clothing collection?

By: 2018. 01. 16.

The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…