Golf Equipment

XXIO X driver lifestyle version

How big is the sweet spot in the XXIO X golf clubs?

By: 2017. 11. 17.

If I have to summarize the essence of the new XXIO X golf club family in one sentence, then I would say they have enlarged the sweet spot and added a special shaft to their golf clubs. This…

Golf Pride Innovation Campus

Why is Golf Pride’s home moving to Pinehurst Resort?

By: 2017. 11. 06.

Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…

Callaway Golf Apex Muscleback Irons close look

For best golfers: Callaway Golf Apex Muscleback Irons

By: 2017. 10. 25.

The previous version of Callaway Golf Apex irons was about to provide confidence to golfers to play any shot type. Whereas, the new Callaway Golf Apex Muscleback Irons (Price: $1,299.99; Available from 11/3) are intended for very low…

PING Sigma G putter_Address_Render

Who recognizes the motorcyclist in the new PING Sigma G putter?

By: 2017. 10. 04.

If you are reading these lines then it means you also recognized the shape of a motorcyclist in the new PING Sigma G putter.  PING today expanded its popular Sigma G series of putters with two new highly forgiving…

TaylorMade Samsung Gear S3

Why TaylorMade is betting on the Samsung Gear smartwatches?

By: 2017. 09. 27.

Do you remember when I reported about the cooperation between TaylorMade and Microsoft? At the beginning of the summer of 2015, Microsoft launched its Microsoft Golf Tile, a new version of its fitness band. Microsoft Golf Tile is not really a…

Titleist DT TruSoft 2017 packshot v2

The new Titleist DT TruSoft golf balls

By: 2017. 09. 25.

2 years ago I wrote about the first Titleist DT TruSoft golf balls. Now here is the new version. Since last Thursday the new Titleist DT TruSoft golf balls (MAP of $21.99 ($30 MSRP)). The Titleist golf ball…

John Strawn with Tim Boyle April 2015 golf retailing

The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3

By: John Strawn, Director, Global Golf Advisors 2017. 09. 20.

Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business.  What did…

Callaway Golf Great Big Bertha Epic Star driver

The ultra-light & premium Callaway Great Big Bertha Epic Star family

By: 2017. 09. 18.

Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…

Titleist 718 iron family

For dedicated golfers: the new Titleist 718 irons

By: 2017. 08. 30.

In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…

TaylorMade P790 irons_Exploded Club

6 new innovations in the new TaylorMade P790 irons

By: 2017. 08. 23.

Have you heard that TaylorMade is expanding its successful P700-series iron lineup with the addition of the P790 irons? I have to summarize in one sentence the essence of the new TaylorMade P790 irons it would be: a forged players'…

Cleveland Golf Launcher HB Woods crown

Cleveland Golf announces new launcher woods and irons

By: 2017. 08. 14.

I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…

Scotty Cameron Futura 5.5M

Will you find the feel of a blade in the new Scotty Cameron Futura 5.5M?

By: 2017. 08. 10.

Do you enjoy the new line of Scotty Cameron Futura putters that was launched in March 2017? The new Scotty Cameron Futura 5.5M extends the popular Futura line with a model designed for players seeking a smaller mallet with additional…

The Pro Shop at Gearhart Golf Links

The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.

By: John Strawn, Director, Global Golf Advisors 2017. 08. 08.

In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…

Glenmuir Spring Summer 2018 Collection Ladies Sunrise Spread

The LPGA will not have an issue with the new Glenmuir Collection

By: 2017. 07. 24.

Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…

Cleveland Golf Smart Sole 3-C-THREE_TIERED_SOLE-TECH

Will the new Smart Sole 3 wedges save your game?

By: 2017. 07. 18.

In less than a week (officially launching July 24, 2017), Cleveland Golf will launch its new Smart Sole 3 S and C wedges. Both the Smart Sole 3 S (S = sand) and C (C = chipping) wedges feature a…

PING G400 Driver_10-5 ExplodeIllustration

PING G400 golf clubs are speeding up after dieting

By: 2017. 07. 11.

In these days, PING is launching their fastest and most forgiving driver to date and an iron that delivers tour-level distance and ball flight highlight the new PING G400 Series. I will try to summarize the innovations and new…

Golf Equipment Business in China

The Paradox of the Golf Equipment Industry: An Enquiry in 3 Parts

By: John Strawn, Director, Global Golf Advisors 2017. 07. 03.

Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…

Callaway Golf Steelhead XR Fairway Wood

The revival of the famous Steelhead Fairway Wood

By: 2017. 06. 21.

I think it was September 2016 when the last time I talked about the Callaway Golf Steelhead XR golf club family. Now I can share with you the new Callaway Golf Steelhead XR Fairway Wood clubs (Pricing: $229; At…

Club Car customer service - Woburn Golf Club

Why is customer service no more a cost center?

By: 2017. 06. 13.

Probably you have already heard about that Woburn Golf Club renewed its contract with Club Car. The golf club has signed an extension to its current contract with the Official Supplier of The European Tour until 2020. The extended lease…

Srixon Online Golf Ball Personalization

How could Srixon maximize retail personalization?

By: 2017. 06. 12.

Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…