Golf Equipment

John Strawn with Tim Boyle April 2015 golf retailing

The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3

By: John Strawn, Director, Global Golf Advisors 2017. 09. 20.

Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business.  What did…

Callaway Golf Great Big Bertha Epic Star driver

The ultra-light & premium Callaway Great Big Bertha Epic Star family

By: 2017. 09. 18.

Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…

Titleist 718 iron family

For dedicated golfers: the new Titleist 718 irons

By: 2017. 08. 30.

In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…

TaylorMade P790 irons_Exploded Club

6 new innovations in the new TaylorMade P790 irons

By: 2017. 08. 23.

Have you heard that TaylorMade is expanding its successful P700-series iron lineup with the addition of the P790 irons? I have to summarize in one sentence the essence of the new TaylorMade P790 irons it would be: a forged players'…

Cleveland Golf Launcher HB Woods crown

Cleveland Golf announces new launcher woods and irons

By: 2017. 08. 14.

I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…

Scotty Cameron Futura 5.5M

Will you find the feel of a blade in the new Scotty Cameron Futura 5.5M?

By: 2017. 08. 10.

Do you enjoy the new line of Scotty Cameron Futura putters that was launched in March 2017? The new Scotty Cameron Futura 5.5M extends the popular Futura line with a model designed for players seeking a smaller mallet with additional…

The Pro Shop at Gearhart Golf Links

The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.

By: John Strawn, Director, Global Golf Advisors 2017. 08. 08.

In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…

Glenmuir Spring Summer 2018 Collection Ladies Sunrise Spread

The LPGA will not have an issue with the new Glenmuir Collection

By: 2017. 07. 24.

Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…

Cleveland Golf Smart Sole 3-C-THREE_TIERED_SOLE-TECH

Will the new Smart Sole 3 wedges save your game?

By: 2017. 07. 18.

In less than a week (officially launching July 24, 2017), Cleveland Golf will launch its new Smart Sole 3 S and C wedges. Both the Smart Sole 3 S (S = sand) and C (C = chipping) wedges feature a…

PING G400 Driver_10-5 ExplodeIllustration

PING G400 golf clubs are speeding up after dieting

By: 2017. 07. 11.

In these days, PING is launching their fastest and most forgiving driver to date and an iron that delivers tour-level distance and ball flight highlight the new PING G400 Series. I will try to summarize the innovations and new…

Golf Equipment Business in China

The Paradox of the Golf Equipment Industry: An Enquiry in 3 Parts

By: John Strawn, Director, Global Golf Advisors 2017. 07. 03.

Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…

Callaway Golf Steelhead XR Fairway Wood

The revival of the famous Steelhead Fairway Wood

By: 2017. 06. 21.

I think it was September 2016 when the last time I talked about the Callaway Golf Steelhead XR golf club family. Now I can share with you the new Callaway Golf Steelhead XR Fairway Wood clubs (Pricing: $229; At…

Club Car customer service - Woburn Golf Club

Why is customer service no more a cost center?

By: 2017. 06. 13.

Probably you have already heard about that Woburn Golf Club renewed its contract with Club Car. The golf club has signed an extension to its current contract with the Official Supplier of The European Tour until 2020. The extended lease…

Srixon Online Golf Ball Personalization

How could Srixon maximize retail personalization?

By: 2017. 06. 12.

Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…

Cameron & Crown 473662

What are the changes in the new Cameron & Crown putters?

By: 2017. 06. 02.

If you remember, less than a year ago on September 2016, Scotty Cameron/Titleist launched the Cameron & Crown putters. One of the innovations or changes in the Cameron & Crown putters was that they are crafted at 33 inches and…

Callaway Epic irons 2017

Can you wait 22 days for the new Callaway Epic irons?

By: 2017. 05. 26.

Callaway Golf will launch its new Epic Irons, Epic Pro Irons, Epic Hybrids on June 16th. The new Callaway Golf clubs come with 3 new features: Next-Generation 360 Face Cup Technology for Longer Average Distance Exo-Cage for Energy…

Live scoring in a golf cart

Golf cart with live scoring feature vs. live scoring apps

By: 2017. 05. 15.

Golf Genius has announced a new partnership with renowned UK golf resort Foxhills Club & Resort to provide live scoring functionality in its new fleet of E-Z-GO RXV golf cars. The agreement says live scoring will be available…

adiPure shirt button detail

adiPure – a meticulously designed new apparel line

By: 2017. 04. 26.

Probably you have noticed that I rarely write reviews of golf apparel lines. This time I have to make an exception. Adidas Golf presented me an impressive new golf apparel line, the adiPure. The line was introduced to the…

Cobra Puma Golf 17SS_BTL_GO_Clubs_KingF7-OneLength_51

What can Cobra Puma Golf offer to junior golfers?

By: 2017. 04. 22.

In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear…

Toulon Putters odyssey-indy-putter-hero-a-2017-73074452535SP

Is the new Toulon putter a gimmick or a true innovation?

By: 2017. 03. 24.

The recently hired  Sean Toulon believes there are parallels between cars and golf clubs. Actually, this is not the first time when Callaway Golf/Odyssey Golf is trying to adapt ideas and solutions from other industries. Last year the…