Golf Equipment

Mack Daddy 4 Callaway Customs Wedges Chrome

What will be like your Mack Daddy 4 Callaway Customs Wedges?

By: 2018. 02. 19.

Callaway Golf is now giving us the opportunity to create Tour-level customization and personalization on their Mac Daddy 4 Callaway Custom Wedges. There is nothing new in this offer since in the past, they have already offered something…

Club Car Tempo 2018

How can the new Club Car Tempo pamper the golfers?

By: 2018. 01. 25.

Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…

2018 chrome-soft-golf ball-tech-image-flat

Why is graphene in the 2018 Chrome Soft golf balls?

By: 2018. 01. 23.

I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…

Acushnet Holdings 1920

How could Acushnet create added value for golfers?

By: 2018. 01. 22.

I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…

Callaway Rogue Driver tech concept

Does it worth to change to the new Callaway Rogue driver?

By: 2018. 01. 18.

A year ago Callaway Golf launched the Great Big Bertha Epic Driver. Now, they are launching the new Callaway Rogue Driver. I have to summarize in one sentence, what is the novelty in the new Callaway Rogue Driver…

Glenmuir Couple-Daiquiri-2018 Collection

When will Glenmuir come up with a smart clothing collection?

By: 2018. 01. 16.

The renowned Scottish golf clothing brand, Glenmuir, has just revealed its Autumn/Winter collection for 2018. Probably the most interesting feature of the collection is the g.Wick technology (RRP: £54.95). It is a lightweight performance midlayer bonded with a…

Callaway Mack Daddy 4 Wedges -590

In the spotlight: Callaway Golf Mack Daddy 4 Wedges

By: 2018. 01. 10.

As a real 'bunker fighter' I was really interested in what can bring us the new Callaway Mack Daddy 4 Wedges. As we got used to it, just like many other golf equipment manufacturers, Callaway Golf is bringing…

Foremost Elite Marketing Programme personalization

How is Foremost embracing the personalization trend?

By: 2018. 01. 09.

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…

TaylorMade M3 Driver

In the spotlight: TaylorMade M3 Driver

By: 2018. 01. 03.

This part of the year is so exciting for me. What are the latest golf equipment technology and design innovations or gimmicks? Let's find out what TaylorMade is offering to us with the new TaylorMade M3 driver. The…

Iseki SF325 cut and collect out front mower

Who will lead Iseki’s expansion in the UK & Ireland?

By: 2017. 12. 04.

For those of us who follow the Japanese Iseki's activity in Europe know that the ISEKI product line has been distributed in the UK and Ireland since 1996 by Ransomes Jacobsen operating out of their facilities in Ipswich Suffolk.…

Ingersoll Rand Club Car Visage

What do golf clubs benefit from Ingersoll Rand’s acquisition?

By: 2017. 11. 23.

I have been talking for a while about the importance of creating added value services not just for golfers, but also for golf clubs. This is why I think, Ingersoll Rand's latest acquisition is a smart way to…

Honma Golf Gallery Store within the popular Roger Dunn Golf Shops’ Santa Ana, California

Can we get meaningful experience at the new Honma Golf Gallery Store?

By: 2017. 11. 21.

We can agree that there are not so many headlines around the Japan-based Honma Golf. Have you heard about that last year the Japanese prime minister gave a Honma Beres S-05 with 9.5 degrees of loft with a…

XXIO X driver lifestyle version

How big is the sweet spot in the XXIO X golf clubs?

By: 2017. 11. 17.

If I have to summarize the essence of the new XXIO X golf club family in one sentence, then I would say they have enlarged the sweet spot and added a special shaft to their golf clubs. This…

Golf Pride Innovation Campus

Why is Golf Pride’s home moving to Pinehurst Resort?

By: 2017. 11. 06.

Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…

Callaway Golf Apex Muscleback Irons close look

For best golfers: Callaway Golf Apex Muscleback Irons

By: 2017. 10. 25.

The previous version of Callaway Golf Apex irons was about to provide confidence to golfers to play any shot type. Whereas, the new Callaway Golf Apex Muscleback Irons (Price: $1,299.99; Available from 11/3) are intended for very low…

PING Sigma G putter_Address_Render

Who recognizes the motorcyclist in the new PING Sigma G putter?

By: 2017. 10. 04.

If you are reading these lines then it means you also recognized the shape of a motorcyclist in the new PING Sigma G putter.  PING today expanded its popular Sigma G series of putters with two new highly forgiving…

TaylorMade Samsung Gear S3

Why TaylorMade is betting on the Samsung Gear smartwatches?

By: 2017. 09. 27.

Do you remember when I reported about the cooperation between TaylorMade and Microsoft? At the beginning of the summer of 2015, Microsoft launched its Microsoft Golf Tile, a new version of its fitness band. Microsoft Golf Tile is not really a…

Titleist DT TruSoft 2017 packshot v2

The new Titleist DT TruSoft golf balls

By: 2017. 09. 25.

2 years ago I wrote about the first Titleist DT TruSoft golf balls. Now here is the new version. Since last Thursday the new Titleist DT TruSoft golf balls (MAP of $21.99 ($30 MSRP)). The Titleist golf ball…

John Strawn with Tim Boyle April 2015 golf retailing

The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3

By: John Strawn, Director, Global Golf Advisors 2017. 09. 20.

Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business.  What did…

Callaway Golf Great Big Bertha Epic Star driver

The ultra-light & premium Callaway Great Big Bertha Epic Star family

By: 2017. 09. 18.

Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…