I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…
Many of us seem to be facing some difficulties regarding reducing the number of shots on the greenside. Generally, the Titleist AVX golf ball is for those seeking more distance (like me). Compared to Pro V1, AVX flies…
Wilson Golf has reimagined its premium Staff Model Iron franchise, introducing a modern iteration of the classic Blades and a new CB iron crafted for elite players and golfing enthusiasts alike. Wilson Golf now offers two irons that…
Just like in previous years, the Nicklaus Companies (part of 8AM Golf) was listed on the NGF Golf 100 list. At first glance, the multi-year licensing partnership between Boxto (Mexico) and Nicklaus Companies is a win-win situation. I…
The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…
One of my discoveries in 2023 was IOTee, the keyless golf cart fleet management solution that can help golf clubs have a new revenue stream and better cater to golf club members and guests (see customer experience). In…
Just yesterday, I wrote about the new TaylorMade Qi10 driver that TaylorMade Golf set a record by achieving an MOI of 10,000 g-cm² (10K). This is pretty amazing if you ask me! Guess what I found this morning!…
TaylorMade has revolutionized the way we think about drivers by introducing a major innovation in the past two years. They have significantly increased the use of carbon fiber material in their drivers, which has made them stand out…
Have you had the chance to experience the Wilson Staff Model R golf balls in action over the past four years? Their impressive performance on the green is something to behold. Wilson Golf is constantly striving to surpass…
Vokey wedges have been the top choice of players on the PGA TOUR every year since 2004. Last season, over 50% of the wedges in play were Vokey Design, with 7 of the world’s top 10 players at…
Boxto (Launched at the 2023 PGA Merchandise Show) – manufacturer of premium handcrafted leather golf shoes and belts – has appointed 7 new independent sales reps for territories across the U.S. as it prepares for a landmark 2024.…
A modern golf cart fleet can be a real profit center for golf clubs. An investment in modern vehicles that pays for itself within a few years and provides guests and the club with real added value. Here,…
It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…
I have already reported to you twice this year that it is not impossible to solve the damage caused by floods to the bunkers of our golf courses. Now, I will show you the example of Hoover Country…
The winner of the CME Group Tour Championship used Nippon Shaft’s N.S. PRO 950GH neo shafts in her irons and wedges to shoot a record 27-under par in the LPGA’s final event of the year at Tiburon Golf Club in Naples,…
I always find myself in a bit of a pickle trying to decide whether I should rent a golf trolley, a golf cart, or carry my equipment on my back. The golf physiotherapist Andrew Caldwell found in 2015…
Making any great event happen requires a huge effort from countless companies and contractors working behind the scenes for weeks or months, and The Ryder Cup is no exception. But to, transport materials and personnel around the site…
A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…
I was taught that keeping your lower body stable while putting is really important. Golf Pride's new Reverse Taper grip tries to help us with this. Would it really depend on that? Reverse Taper - a new technology…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…