The recently hired Sean Toulon believes there are parallels between cars and golf clubs. Actually, this is not the first time when Callaway Golf/Odyssey Golf is trying to adapt ideas and solutions from other industries. Last year the…
Foremost, the UK’s leading golf retail and marketing group has announced its members have enjoyed record dividend and share increases following a hugely successful 2016. Along with this year’s dividend of £0.16p per share, members have enjoyed an average…
The new line of Scotty Cameron Futura putters will be available in US golf shops from March 17: New Futura putters: MAP $379 | MSRP $410 New Futura 6M Dual Balance putter: MAP $399 | MSRP $425 The…
TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…
I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…
I have waited so long to be able to share with you the latest Wilson Staff golf equipment news. The new Wilson Staff D300 irons will be available from January 23rd in the US. I assume, here in…
I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…
To answer you the question quickly: the innovative new Jailbreak ball speed technology makes the Great Big Bertha Epic Driver and the Great Big Bertha Epic Sub Zero Driver unique. Callaway Golf believes that the Jailbreak speed technology…
Although ECCO Golf is the strongest division of ECCO, the company did not have so far a full-time UK golf employee. Ian Martin was seduced in November 2016 from the TGI buying group where he was a senior retail consultant.…
I know for some of you this is not totally new that TaylorMade allowed Jason Day to sign a contract with Nike Golf. However, it is interesting to see, how Adidas is becoming more permissive and flexible even…
Adidas Golf announced the new generation of Powerband Boa Boost golf shoes. The new edition of Powerband Boa Boost comes with 3 major innovations: BOOST™ cushioning: midsole cushioning for walking comfort and energy return a brand new L6 Boa® Closure…
John Karsten Solheim, the grandson of PING Founder Karsten Solheim will be the new president of PING from January 1, 2017. He succeeds Doug Hawken as president, who is retiring after a distinguished 45-year career with the company. But…
I have kept saying to golf club since the launch of the Club Car Precedent i3 golf cars is to prefer this golf cart model over those without the Visage navigation system. Connectivity with customers and colleagues is essential…
Lexi Thompson (ranked #5 in the world) has just signed a long-term extension with Cobra Puma Golf. It seems like that with her victory at the Honda LPGA Thailand she was able to convince Cobra PUMA Golf to extend…
A long-awaited joint venture came alive between Ecco Golf and GORE, to create a golf shoe that combines unparalleled walking pleasure and climate comfort, as well as exceptional protection from the elements. The result is Ecco Golf’s new ECCO…
Cobra Golf is further expanding the offering of clubs under the revered KING name. The new Cobra KING F7 set of irons, along with COBRA’s first-ever F7 ONE LENGTH set provides golfers with optimized performance, distance, forgiveness, and…
Wilson Golf has recently unveiled its latest addition to the award- winning FG Tour line, the Wilson Staff FG Tour V6 Irons. The Wilson Staff FG Tour V6 irons are an evolution of the highly acclaimed V4 Irons.…
I've got a feeling that from now on not just drivers, but irons will have light weight. But how can we achieve that without sacrificing such crucial KPIs as forgiveness and distance? What can Big Bertha OS irons…
We have got used to reading about forgiveness and distance when a new golf club will be launched. However, in case of the new Titleist 917 driver, we can find a new element: forgiveness with precise adjustability. The new…
Titleist has recently launched its new line of Cameron & Crown putters by Scotty Cameron. What are the innovations in the new Cameron & Crown putters? Each Cameron & Crown putter is custom designed at 33 inches and matched with…