Golf Industry

Las Colinas Golf & Country Club - European Property Awards 2018

European Property Awards says Las Colinas is the….

By: 2018. 10. 31.

Last month I had the opportunity to visit Las Colinas Golf & Country Club a see really close the real estate concept and developments of the resort. It was amazing to see around the golf course the great…

baby-boomer-millennial-golfers

I love millennials and here is why you should too!

By: 2018. 10. 29.

Just for clarity purposes, I am a Gen X guy born in 1970. I have been aware of Generationalists for a while now and have generally understood the principles behind it and the general habits or preferences each…

IGTM 2018 Toscana Resort Castelfalfi

IGTM 2018: Can Slovenia become a true golf destination?

By: 2018. 10. 24.

Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…

Education City Golf Club John Deere sustainability solution for golf clubs

What can John Deere provide to golf course sustainability?

By: 2018. 10. 08.

The brand new Education City Golf Club (the soft opening will be in this month) is showing another example that they keep their promise regarding the sustainability of its golf courses. Just before the soft opening of the…

Greenfee365 tee time market

Where the European tee time market is heading to?

By: 2018. 10. 01.

First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…

The future of the golf industry

How I see the golf industry?

By: Michael Braidwood - General Manager, Education City Golf Club, Qatar 2018. 09. 03.

It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…

Golf Business Forum 2018_Melbourne Park networking moments

Golf Business Forum 2018 is in the spotlight in Australia

By: 2018. 08. 24.

I met with Andrew Davies (Director @ Golf Business Forum, Australia) at the Annual Conference of EGCOA in 2016. He talked with great enthusiasm about their conference project. It was their first event. For this conference, they were…

Cobra Puma Golf joins Foremost EMP Premium member service

What is the next chapter in Cobra Puma Golf’s retail support?

By: 2018. 07. 25.

I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…

CMAE Young Managers Group was founded

CMAE Young Managers Group: New opportunity for young club managers

By: 2018. 06. 26.

The Club Managers Association of Europe (CMAE) has launched a new networking group, the CMAE Young Managers Group on 30th May. The idea behind the CMAE Young Managers Group is to help CMAE members under age 35, to enhance their career…

golf travel agencies before major changes

How can golf travel agencies remain relevant in 2018?

By: 2018. 06. 13.

In a previous post, I have already started to hint and recommend to golf travel agencies that golf travelers are looking for “experiences”.  As part of the customer experience innovation and development, I recommended a high level of…

Golf Club Staff Happy Toolbox

The “Big Time-Long Time” Golf Club Staff Happy Toolbox

By: Gregg Patterson, Founder & President “Tribal Magic!!!” 2018. 05. 15.

The “Golf Club Staff Happy” Imperative Every golf club manager’s toolbox needs to be filled with “Big Time-Long Time” Golf Club Staff Happy Tools---tactics they can use to keep the employee team Big Time Happy for a Long,…

GreenSight dashboard

How could GreenSight become really useful for turf managers?

By: 2018. 05. 09.

The GreenSight Agronomics is only 3-years old but already made its first acquisition. GreenSight has just acquired the digital-transformation firm Turf Cloud. Inc. The main motivation was to be able to provide more actionable insights for turf managers, but also…

Augmented Reality experience vs Foremost EMP Video Monitor

Foremost EMP Video Monitor vs. Augmented Reality experience

By: 2018. 05. 03.

While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…

certified supervisor program

Creating a certified supervisor program – Part 2 -‘The Who’

By: Gregg Patterson, Founder & President “Tribal Magic!!!” 2018. 05. 02.

This is the second part of the article of 'Creating a certified supervisor program'. Doing "The Who" “Doing supervisor certification right” requires knowing The What that’s needed and The How of delivering What’s Needed effectively and efficiently.   In…

Innovative-Ideas-green fee revenue

How do you find new sources of green fee revenue?

By: 2018. 04. 19.

An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…

Certified Supervisor Program Develop-Your-Employees-for-a-Strong-Company

Creating a Certified Supervisor Program – Part 1 -‘The What’

By: Gregg Patterson, Founder & President “Tribal Magic!!!” 2018. 04. 16.

The Need We who manage are in the business of identifying, developing and stimulating the Upwardly Mobile, the talented ones---people who, through the exercise of their talents, make our clubs flourish. Many of these talented ones, The Upwardly…

Tee times sales in midweek periods

How would you stop midweek tee time sales crisis?

By: 2018. 02. 06.

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

Club Car Tempo 2018

How can the new Club Car Tempo pamper the golfers?

By: 2018. 01. 25.

Ingersoll Rand has just unveiled its new golf car, the Club Car Tempo, at the 2018 BIGGA Turf Management Exhibition (BTME) show in Harrogate, UK. I was really excited to learn more about it after the "Shark Experience" added…

Foremost Elite Marketing Programme personalization

How is Foremost embracing the personalization trend?

By: 2018. 01. 09.

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…

Troon Instruction “Player Development Award” by the National Golf Course Owner’s Association (NGCOA)

The home run of Troon at the NGCOA

By: 2018. 01. 04.

Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…