Golf Industry

Foremost Elite Marketing Programme personalization

How is Foremost embracing the personalization trend?

By: 2018. 01. 09.

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…

Troon Instruction “Player Development Award” by the National Golf Course Owner’s Association (NGCOA)

The home run of Troon at the NGCOA

By: 2018. 01. 04.

Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…

Golf Development in France Top 10 sports in France

What are the golf development challenges in France?

By: Pierre Chevallier - Assistant GM @ Golf de Saint-Cloud 2017. 12. 27.

Whereas pace of play might be the most crucial issue to face for golf development in France, time management for Club Managers is due to become one of most relevant KPI. Take your time, not everyone else’s When…

Australian Golf Industry Golf Business Forum 2018

Where is the Australian golf industry heading to in 2018?

By: 2017. 12. 06.

A year ago, I met a very interesting person, Andrew Davis at the annual conference of EGCOA (European Golf Course Owners Association) in Amsterdam. I really enjoyed his presentation about pricing strategies as a key driver of revenue…

Iseki SF325 cut and collect out front mower

Who will lead Iseki’s expansion in the UK & Ireland?

By: 2017. 12. 04.

For those of us who follow the Japanese Iseki's activity in Europe know that the ISEKI product line has been distributed in the UK and Ireland since 1996 by Ransomes Jacobsen operating out of their facilities in Ipswich Suffolk.…

Waste Management Phoenix Open 2017 bins_v2

Waste Management Phoenix Open’s approach to sustainability

By: 2017. 11. 30.

Early this year, I have already shared with you that the 2017 Waste Management Phoenix Open (held February 2-5th, 2017) will be an official pilot of the new sustainability standard for golf tournaments of the Golf Environment Organization. Now, I can…

Royal Wellington Riparian habitat

How will Royal Wellington operate from now on?

By: 2017. 11. 15.

The host venue of the 2017 Asia-Pacific Amateur Championship (AAC) and previously 7 New Zealand Open Championships, Royal Wellington Golf Club made a great step toward sustainability by becoming GEO Certified. Here are some actions of Royal Wellington took…

EIGCA McMurrray and Croxton

Who will be the 9th patron of EIGCA?

By: 2017. 11. 14.

The European Institute of Golf Course Architects (EIGCA) is already cooperating with leading golf organizations like the CMAE, EGA, EGCOA, European Tour, FEGGA, GEO, the PGAs of Europe, and The R&A. This impressive list is expanding now with BIGGA (The…

Golf Pride Innovation Campus

Why is Golf Pride’s home moving to Pinehurst Resort?

By: 2017. 11. 06.

Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…

OnCourse app

The new OnCourse application comes with improved features

By: 2017. 10. 27.

As we are entering the Early Order Program period of the year, it is also great to get equipped with an upgraded, improved decision support application the OnCourse. For some of you, it might remind you Toro's "The…

John Strawn with Tim Boyle April 2015 golf retailing

The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3

By: John Strawn, Director, Global Golf Advisors 2017. 09. 20.

Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business.  What did…

Portugal golf industry and trends

Success story of golf in Portugal and future trends

By: Jose Villa Cardoso 2017. 08. 31.

Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…

The Pro Shop at Gearhart Golf Links

The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.

By: John Strawn, Director, Global Golf Advisors 2017. 08. 08.

In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…

Alastair Spink Head Coach at love.golf

Why love.golf is attractive for women?

By: Alastair Spink - Head Coach at love.golf 2017. 07. 19.

Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…

Howard Craft Burhill Golf & Leisure

Learn 7 ideas from Burhill Golf & Leisure about sustainability!

By: 2017. 07. 13.

Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of  Wycombe Heights Golf…

Golf Equipment Business in China

The Paradox of the Golf Equipment Industry: An Enquiry in 3 Parts

By: John Strawn, Director, Global Golf Advisors 2017. 07. 03.

Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…

Golf Assets

Maximizing in 3 steps the Value of your Golf Asset

By: Rob Hill, Partner, GGA 2017. 05. 30.

The landscape of golf-related asset ownership has changed significantly since the financial crisis started in 2008. Many multi-venue owners have consolidated their portfolios. Savvy, well-capitalized developers and homebuilders have sought to both strategically dispose of and acquire lands…

GMVD Korbinian Kofler_Foto Martin Joppen

GMVD Annual Conference in Frankfurt

By: 2017. 05. 04.

I thought I will highlight a German golf business news since Germany is the #2 golf market in Europe with 643, 158 registered golfers. The Golf Management Association of Germany (GMVD) held last week (April 28th) its annual meeting…

Why Golf should be a Service Industry?

By: David Withers 2017. 04. 12.

During my time working at Jacobsen we developed what we referred to as the 3 “B”s of our business, these were: Building Relationships with our customers, we had to Build a good product that met our customers’ needs…

Global Golf Advisors Paul Hinton

Global Golf Advisors is growing in the Asia-Pacific region

By: 2017. 04. 11.

A real private golf club veteran is joining the new office of Global Golf Advisors in Sydney to serve the firm’s clients across the Asia-Pacific region. The former general manager of Royal Sydney Golf Club, Paul Hinton was appointed to…