Recently, I bought Jonathan Cummings' book, The Rating Game. It made me wonder how the author sees the role and importance of various leading golf magazines' - Golf Digest, Golf Magazine, and Golfweek -golf club lists. To what…
Do you remember when the Discover card was launched in 1986? Discover paved the way for other cashback offers, such as Capital One Shopping, Paypal’s Honey, etc. Today, nearly every issuer has a card in their portfolio offering…
Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…
This year we can see an interesting HR trend globally. Namely, the increase in internal career moves. HR professionals really like this solution. When golf clubs a struggling to retain their best talents in various fields and the…
John Deere has just marked the 30th anniversary of its renowned apprenticeship program with an open day to recruit the next generation of technicians to work across its agriculture, turf, and parts business. Over 1,000 apprentices have qualified…
A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…
Atlas Turf International has just selected Jebsen & Jessen as its exclusive distributor in Southeast Asia. Jebsen & Jessen will represent Atlas Turf International’s complete line of turfgrass products throughout Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand,…
Last year I shared with you that John Deere has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education…
A ResearchAndMarkets.com study found a year ago that the global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021…
Two years ago, I already mentioned how important digital transformation is for golf clubs in order to maintain competitiveness, enhance employee productivity, and serve guests more efficiently (see also customer experience & personalization). The main motivations of businesses…
I am unfortunate to start the week with this news. Tom Weiskopf passed away on August 20th at the age of 79. Winner of 16 PGA TOUR titles, Tom Weiskopf was a prolific golf course designer/co-designer, responsible for 70-plus…
Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…
Trinifold Sports Management has just partnered with Centrum Solutions. This gave me the idea to interview James Byers (CEO, Trinifold Sports Management) and Leon Lloyd (Co-Founder & Director, Centrum Solutions). Where did the concept of Trinifold Sports Management…
GCSAA’s Golf Course Environmental Profile (GCEP) Survey Series - 3rd edition - found water use down by 29% at U.S. golf facilities since 2005. I definitely wanted to share this with you before reporting on Clube de Santo…
The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…
Bernhard and Company has recently announced that the application process is officially open for the 2023 BIGGA Delegation trip. Open to all full BIGGA members, the Bernhard and Company BIGGA Delegation is one of the most highly regarded…
In recent years, the efforts of Sentosa Golf Club have impressed me the most as they try to make their operations environmentally friendly and sustainable. The 2022 EIGCA Annual Meeting was held from Monday 27th to Wednesday 29th…
We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…