Golf Industry

Golf Hub 2 Golf Genius marketing automation

How does marketing automation improve your golf club’s customer experience?

By: 2022. 03. 01.

Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…

TrackMan Players Shot Analysis

How can TrackMan contribute to golf clubs’ customer experience efforts?

By: 2022. 02. 21.

Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…

Golf Genius Software convenience digital transformation

How Golf Genius is helping golf clubs to succeed in digital transformation?

By: 2022. 02. 17.

It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…

Mandarin Oriental - Costa Navarino-Beachfront-sunset-resized

How does Mandarin Oriental define wellness at Costa Navarino?

By: 2022. 02. 14.

A year ago, McKinsey estimated the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10%.  Their explanation was people are keen on spending on their personal wellness. The wellness economy fell by…

2022 Trilby Tour

Here is the 2022 Trilby Tour schedule. Are you ready?

By: 2022. 02. 11.

I meant this light, good news for you this Friday. I have just received the schedule of the 2022 Trilby Tour. Since the acquisition of the Trilby Tour by Darwin Escapes in 2021 we can see some major…

The new Toro ProCore 648s turf aerator comes with 10 new patents to…

By: 2022. 02. 10.

Do I have to introduce you to the Toro ProCore 648 turf aerators? Probably, not...Toro's turf aerator has existed at least since 2006. Correct me if I am wrong in the comment box! The new Toro ProCore 648s…

Post-purchase program in golf clubs loyalty marketing retention

How to boost golf club membership retention with a post-purchase program?

By: 2022. 02. 09.

During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…

London Golf Club Reece Salvage, Becky Bainbridge and Lewis Matthews

How does the London Golf Club retain its best talents?

By: 2022. 02. 02.

The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…

North Berwick Golf Club GM Elaine McBride

How does North Berwick Golf Club live up to its guests’ & members’ expectations?

By: 2022. 01. 10.

The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…

2022 golf club marketing trends New Year is coming

2022 golf club marketing trends – thriving through customer centricity

By: 2021. 12. 27.

I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…

Customer experience seriously talent

How to win the war for great talents by giving them the right tools?

By: 2021. 12. 20.

The latest research of The R&A and Sports Marketing Surveys (SMS) found that the total number of golfers has increased to 66.6 million from 61 million over the last five years, surpassing the previous high mark of 61.6…

Acciona Open de Espana golf tournament logo IMG

IMG acquires the Acciona Open de España golf tournament and….

By: 2021. 12. 15.

As we prepare for Christmas, IMG acquired the Mutua Madrid Open tennis tournament and the Acciona Open de España golf tournament. The transaction is expected to close in the first quarter of 2022, subject to ATP / WTA and regulatory approvals.…

World of Golf 185 bays Johannesburg Inrange Golf partner

Will Inrange Golf be able to serve World of Golf’s 185-bay driving range?

By: 2021. 12. 10.

Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…

Real Club de Golf El Prat GM Ariana Martin Balet

How will Real Club de Golf El Prat consolidate its growth in 2022?

By: 2021. 12. 09.

Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…

Foxhills Club & Resort Chris Fitt

How does Foxhills Club & Resort develop a meaningful & memorable experience?

By: 2021. 12. 07.

During the 2021 GCMA National Conference in November, I had a very interesting conversation with Christopher Fitt (Director of Golf & Leisure, Foxhills Club & Resort). That is why I invited him for an interview to share his…

Aphrodite Hills Golf Club PGA National Cyprus

See why you shouldn’t give up on having a golf holiday in Cyprus!

By: 2021. 12. 06.

After returning from the FAM trip to Cyprus, I came to the conclusion that I prefer golf destinations where I can do much more than enjoy the services of the selected golf resort. I will tell you more…

Portmarnock Golf Club 18th hole Blue

Will Portmarnock Golf Club be able to become carbon neutral?

By: 2021. 11. 29.

I am very happy to share with you that another golf club, the Portmarnock Golf Club is investing in cleaner, energy-efficient technology, and equipment to become carbon natural. To tackle climate change, carbon neutrality is a proven strategy…

Onboarding workflow by Beekeeper

How to successfully onboard great professionals in golf clubs?

By: 2021. 11. 19.

Did you know that 46% of new hires fail and leave a company within the first 3-6 months on the job? And not only that but 89% of the time when new hires leave it’s an issue of…

Troon HQ Scottsdale

How will TPG Capital & Symphony Ventures accelerate Troon’s growth?

By: 2021. 11. 16.

Troon has signed a definitive agreement for TPG Capital, the private equity platform of alternative asset firm TPG, to make a significant strategic investment in the company. TPG Capital is joined by Symphony Ventures, the investment fund of…

First Green Program GCSAA logo

John Deere is supporting GCSAA’s First Green Program

By: 2021. 11. 11.

John Deere Golf has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education at golf courses. John…