Golf Marketing

La Manga Club five-star Hotel Principe Felipe

Why should La Manga Club curate guest experience?

By: 2019. 06. 15.

In the last five years, La Manga Club won several accolades. Recently, they won two new titles at the World Travel Awards: Its five-star Hotel Principe Felipe was named ‘Europe’s Leading Luxury Resort & Villas 2019’ for the…

Golf Della Montecchia golf course female golfers

Top golf destinations in Italy for female golfers

By: 2019. 06. 03.

‘Women multiplier effect’ Forbes says if the consumer economy had a sex, it would be female. Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. In 2017, they estimated that the “female economy” was…

The Shack Bar at Quinta do Lago, Algarve, Portugal: gastronomy experience

Where to find the best gastronomy & golf offers in Portugal?

By: 2019. 06. 03.

When we are on a golf holiday, we want to pamper ourselves. This does not stop at where we are going to play golf or the quality of the golf resort’s hotel. I am almost 100% sure that…

Slieve Russell Hotel Golf Country Club clubhouse

The great temptation of Slieve Russell Hotel, Golf & Country Club

By: 2019. 05. 28.

A few days ago, it became official that the Slieve Russell Hotel, Golf & Country Club has earned the title of PGA National Ireland. Slieve Russell Hotel, Golf & Country Club has become the association’s 8th branded resort…

Dalmahoy Hotel & Country Club Sam Oliver 59Club golf club customer experience

Golf club customer experience – It’s not a mystery

By: Simon Wordsworth - CEO, 59Club 2019. 05. 27.

59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…

Greg Norman-designed course at Al Mouj Golf

Al Mouj Golf is making headlines again…but how?

By: 2019. 05. 21.

Two years ago I have already highlighted Al Mouj Golf when I wrote about the development of Jebel Sifah (designed by Peter Harradine). I told then that Al Mouj Golf is a more complex and compelling golf experience with its Greg Norman-designed, 18-hole, par…

Has Mizuno’s glory come back finally?

By: 2019. 05. 20.

Brooks Koepka's victory at the 2019 US PGA Championship at Bethpage Black, New York is really remarkable. The Mizuno tour player is the first golfer to successfully defend the title for 12 years. Koepka hit 73.61% of Greens…

Faldo Signature Design Laguna Golf Lăng Cô plays host to the Faldo Series Asia Grand Final

What is the value of Faldo Signature Design Status?

By: 2019. 05. 16.

This morning I had to realize that Faldo Design provides two design brand options: Faldo Design,Sir Nick Faldo Signature. What I liked in the Sir Nick Faldo Signature offer is that it provides a Golf Environment Organization (GEO)…

Rick Shiels poses with Carly Booth Photo by jasonlittlegolfphotography micro-influencers

Why do micro-influencers matter to your golf marketing?

By: 2019. 05. 09.

We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…

ParOne Invitational STEAMathalon welcome board

ParOne Invitational STEAMathalon: how to broaden golf’s appeal?

By: 2019. 05. 07.

When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…

sirmione-lago-di-garda Italian golf tourism

What can boost Italian golf tourism?

By: 2019. 05. 02.

I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…

portugal wine regions map

Where to play golf in Portugal’s famous wine regions?

By: 2019. 05. 01.

Recently, I had to realize that with my friends and family members, we talk quite a lot about the great Portuguese wines. These discussions usually start with mentioning the wine region of Porto or Madeira. Soon I understood…

attracting customers - online tee time booking

Online tee time bookings can be simple in Italy if…

By: 2019. 05. 01.

Almost a year ago I composed the list of TOP10 online tee time booking solutions for Portugal and Spain. The article received many comments and feedbacks. Among the comments, I found a very legitimate one, namely where are…

The 2019 Solheim Cup & Earth Day & Gleneagles

The 2019 Solheim Cup in the lure of sustainability

By: 2019. 04. 23.

The Gleneagles Resort the host of the 2019 Solheim Cup has been dealing with sustainability for a long time. They understood very soon that landscape is key to the 'Gleneagles experience'. The Golf Environment Organization released approximately two…

148th Open-Royal Portrush Golf Course

High hopes for the success of the 148th Open in Northern Ireland

By: 2019. 04. 16.

Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…

UL International Crown golf tournament

Who will win the UL International Crown at the Centurion Club?

By: 2019. 04. 07.

Have you heard about the Centurion Club (founded in 2013) from Hertfordshire, UK? For at least one reason, you might have heard about the club. It hosted twice the European Tour’s GolfSixes in 2017 and in 2018. The…

Arabella Golf Mallorca - automatic water dispenser

Will Arabella Golf Mallorca’s example be sticky?

By: 2019. 04. 04.

Do you remember when last year I wrote about the severe problem of plastic pollution worldwide? The Surfers Against Sewage study says: In 2016, a global population of more than 7 billion people produced over 320 million tons…

Judy Murray and Nicola Sturgeon - at the 2018 Aberdeen Standard Investments Gender Summit

Aberdeen Standard Investments’ Diversity Summit & The 2019 Solheim Cup

By: 2019. 04. 04.

Aberdeen Standard Investments could not find better timing for their 5th Diversity Summit than the week of The 2019 Solheim Cup(at Gleneagles in Scotland, from 9th to 15th September). Aberdeen Standard Investments is the title sponsor of both the…

Augusta National Golf Club Rolex sponsorship crowd

20 years of Rolex & The Masters tournament

By: 2019. 04. 03.

I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…

OCDev-Public Golf Facilities-kids

How to make public golf facilities sustainable?

By: 2019. 03. 26.

When I read recently the Golf Environment Organization's (GEO) ‘Sustainable Golf Development – Public Facilities Guidelines’ Olivier Denis-Massé's (Chief Marketing Officer, French Golf Federation) guest article came to my mind. In regarding hosting the 2018 Ryder Cup, he…