Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…
Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
I noticed a very lovely initiative today. It is common to see that people with disabilities are only able to participate in sports as spectators. It would be beneficial if wealthier golf clubs and companies involved in the…
Let's start with the great news and start this day positively! All three Dubai Golf-operated golf clubs in Dubai, Emirates Golf Club, Jumeirah Golf Estates, and Dubai Creek Golf and Yacht Club, have been recognized with Gold Flag…
It is important to give equal attention to men's and women's golf tournaments. We should support and promote women's golf tournaments so that they become as successful and popular as men's golf tournaments. That's why I wanted to…
Golf offers (too) a wonderful opportunity for people with disabilities to enhance both physical and mental well-being, providing many immediate and lasting health benefits (e.g. higher energy level, enhanced cardiovascular endurance, improved balance and motor skills, etc). That's…
In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…
In 2024, sports will continue leading towards a more diverse and inclusive world. We will see many more initiatives and efforts to create a more inclusive sports culture. Golf clubs can take a positive step by promoting diversity…
The 151st Open at Royal Liverpool generated more than £187 million in overall economic benefit for the Wirral and the wider Liverpool City Region, according to an independent study commissioned by The R&A. The historic Championship had a total economic…
As you know, LIV Golf London debuted at Centurion Club in 2022. The English golf club also hosted the LIV Golf Invitational Series in 2023. Thus, we witnessed some of the world's most talented golfers, including Dustin Johnson,…
Elisa Guadet shared an exciting statistic from our interview yesterday. While 75% of on-course golfers are male, the gender split of players off the course is almost 50-50, with 47% female and 53% male. Syngenta's recently published study…
Meeting Elisa Gaudet, the founder of Women's Golf Day, at the PGA Show in 2015 was a defining moment for me. Her initiative and drive inspired me, and I joined the Women's Golf Day team as a country…
Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…
This weekend, we will witness an exhilarating event that will likely shake up the Ladies European Tour: The Aramco Team Series Presented by PIF in Tampa. This tournament is a prelude to the highly anticipated Solheim Cup of…
Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…
The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…
Many people recommend using Google to find suitable golf tournaments, whether you are a professional player or a regular golfer like me. At first glance, this sounds simple and easy. However, finding relevant and compelling golf tournaments can…