Golf Marketing

TROIA Resort in Golf World list

What is the ROI of being ranked in Golf World’s list?

By: 2017. 09. 22.

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

Facebook Messenger ChatBot for golf club membership and green fee sales

Selling Green Fees & Membership via Facebook Messenger

By: Sam Poole, General Manager at Leigh Golf Club 2017. 09. 08.

When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…

Portugal golf industry and trends

Success story of golf in Portugal and future trends

By: Jose Villa Cardoso 2017. 08. 31.

Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…

golf travel blogs influencer marketing

TOP 10 golf travel blogs to consider

By: 2017. 08. 25.

As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…

PGA Catalunya Resort - Celler Mas Hereu_vine planting

How could PGA Catalunya Resort utilize wine tourism trends?

By: 2017. 08. 11.

Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…

Abu Dhabi Golf Club

What are the new golf destination promotion techniques in 2017?

By: 2017. 08. 09.

Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…

The Pro Shop at Gearhart Golf Links

The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.

By: John Strawn, Director, Global Golf Advisors 2017. 08. 08.

In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…

Webb Simpson Burns & Wilcox sponsorship

How could the Burns & Wilcox sponsorship deliver results?

By: 2017. 07. 20.

While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…

Alastair Spink Head Coach at love.golf

Why love.golf is attractive for women?

By: Alastair Spink - Head Coach at love.golf 2017. 07. 19.

Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…

Golf Equipment Business in China

The Paradox of the Golf Equipment Industry: An Enquiry in 3 Parts

By: John Strawn, Director, Global Golf Advisors 2017. 07. 03.

Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…

Srixon Online Golf Ball Personalization

How could Srixon maximize retail personalization?

By: 2017. 06. 12.

Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…

The Championship Faldo Course at Amendoeira Golf Resort

What kind of social proof does the Amendoeira Golf Resort need?

By: 2017. 06. 08.

Actually, this post could have been solely about Amendoeira Golf Resort's Faldo course and Christy O’Connor Jnr course nominations for the title of ‘Portugal’s Best Golf Course’ in 2017 (+‘Portugal’s Best Golf Hotel’) at the World Golf Awards. However,…

2017 Golf Business TechCon

What will help the 2017 Golf Business TechCon?

By: 2017. 05. 25.

The National Golf Course Owners Association (NGCOA) will host the 2017 Golf Business TechCon in Las Vegas, Nevada on September 27 and 28. The organizers designed this two-day event for golf course owners, operators, and other industry professionals.…

The London Club Canary Wharf

What is a convenient way to discover The London Golf Club?

By: 2017. 05. 23.

It seems like The London Golf Club understood that it is worth to start meeting people where they are instead of only drawing them to their golf club. The London Golf Club took the opportunity to showcase its services within London’s…

Las Colinas 8th hole

Where is the coverage for the #ThisGirlGolfs campaign??

By: 2017. 05. 18.

Las Colinas Golf & Country Club has recently partnered with Lady Golfer magazine to support their #ThisGirlGolfs campaign (launched in 2015; a collaboration between England Golf, The Scottish Golf Union, the PGA and National Club Golfer) and offer…

Rolex Series DP World Tour Championship 2016BMW PGA Championship 2012

Can the new Rolex Series win back the best European golfers?

By: 2017. 05. 16.

Commencing in 2017, the Rolex Series is the premium tournament category on the European Tour’s International Schedule. Presently comprising eight tournaments, staged in a variety of golfing locations around the world. The Rolex Series events will offer a…

GolfinDubai.com logo

How could GolfinDubai.com be more effective?

By: 2017. 05. 10.

At the beginning of this week, Dubai unveiled at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, a new website the GolfinDubai.com to enhance awareness of the world-leading, premium golf destination. The new website is covering in one place…

Parisian golf courses - Golf National

Why aren’t Parisian golf courses in our consideration set?

By: 2017. 05. 09.

Early this year, I have already highlighted why golf tourism is getting more important for France. Recently, the Paris Region Tourist Board has published a report that found a 4.7% decrease in the number of tourist visits (vs.…

Cobra Puma Golf 17SS_BTL_GO_Clubs_KingF7-OneLength_51

What can Cobra Puma Golf offer to junior golfers?

By: 2017. 04. 22.

In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear…

Hotel Camiral_PGA Catalunya Resort hotel room

Hotel Camiral joins The Leading Hotels of the World

By: 2017. 04. 18.

Do you remember when I wrote about the opening of PGA Catalunya Resort's new 5-star hotel the  Hotel Camiral? This time I can tell you that Hotel Camiral has been accepted as the latest member of The Leading Hotels of…