When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…
Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…
As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…
Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…
Recently, I was lucky enough to talk with Alastair Spink, the Head Coach at love.golf about the challenges and achievements of their program. For those of you who have not heard about this initiative, it is a social…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…
Actually, this post could have been solely about Amendoeira Golf Resort's Faldo course and Christy O’Connor Jnr course nominations for the title of ‘Portugal’s Best Golf Course’ in 2017 (+‘Portugal’s Best Golf Hotel’) at the World Golf Awards. However,…
The National Golf Course Owners Association (NGCOA) will host the 2017 Golf Business TechCon in Las Vegas, Nevada on September 27 and 28. The organizers designed this two-day event for golf course owners, operators, and other industry professionals.…
It seems like The London Golf Club understood that it is worth to start meeting people where they are instead of only drawing them to their golf club. The London Golf Club took the opportunity to showcase its services within London’s…
Las Colinas Golf & Country Club has recently partnered with Lady Golfer magazine to support their #ThisGirlGolfs campaign (launched in 2015; a collaboration between England Golf, The Scottish Golf Union, the PGA and National Club Golfer) and offer…
Commencing in 2017, the Rolex Series is the premium tournament category on the European Tour’s International Schedule. Presently comprising eight tournaments, staged in a variety of golfing locations around the world. The Rolex Series events will offer a…
At the beginning of this week, Dubai unveiled at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, a new website the GolfinDubai.com to enhance awareness of the world-leading, premium golf destination. The new website is covering in one place…
Early this year, I have already highlighted why golf tourism is getting more important for France. Recently, the Paris Region Tourist Board has published a report that found a 4.7% decrease in the number of tourist visits (vs.…
In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear…
Do you remember when I wrote about the opening of PGA Catalunya Resort's new 5-star hotel the Hotel Camiral? This time I can tell you that Hotel Camiral has been accepted as the latest member of The Leading Hotels of…
During my time working at Jacobsen we developed what we referred to as the 3 “B”s of our business, these were: Building Relationships with our customers, we had to Build a good product that met our customers’ needs…