Golf Marketing

E-bike & Michel from Leading Golf Clubs of Germany

What is the benefit of golf clubs in promoting e-bikes?

By: 2018. 06. 14.

For many years I have heard that cycling is the new golf as road cycling is becoming the preferred way of networking for the modern professional. Some believe it is a more effective way of building lasting working relationships…

Troon AMPD Golf Performance partnership

Troon makes the most of the latest fitness trends

By: 2018. 05. 30.

Troon by partnering with AMPD Golf Performance to provide the best in golf swing development, golf fitness, training, athleticism and conditioning to members and customers of Troon-managed golf facilities, they are actually following the latest wellness trends in the hospitality…

The Carriage House Lounge at Adare Manor

How to be pampered in the Carriage House at Adare Manor?

By: 2018. 05. 25.

Last month, I shared with you the great news that the Tom Fazio-designed championship golf course (7509-yard) at Adare Manor went through a reconstruction. Now I can report on the opening of The Carriage House at Adare Manor (owned…

tee times booking solutions brands-communication--2018

TOP 10 tee times booking solutions for Spain and Portugal

By: 2018. 05. 23.

The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…

SAIC-GM Buick Brand and WME IMG China Launched Buick LPGA Shangahi Today

The Buick LPGA Shanghai & the Chinese golfers’ dreams

By: 2018. 05. 18.

We all know (I hope so!) that by making a golf event more observable makes it easier to generate interest and to raise awareness. If we want to make female golf contagious we should create triggers. As a…

World Corporate Golf Challenge in Zala Springs Golf Resort Hungary

Where will the 1st World Corporate Golf Challenge be held in Hungary?

By: 2018. 05. 11.

I believe countries that are not famous for being a golf country (e.g. Hungary) or as a golf tourism destination, holding a prestigious golf tournament like the World Corporate Golf Challenge can help to improve the country's awareness. This…

Augmented Reality experience vs Foremost EMP Video Monitor

Foremost EMP Video Monitor vs. Augmented Reality experience

By: 2018. 05. 03.

While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…

Innovative-Ideas-green fee revenue

How do you find new sources of green fee revenue?

By: 2018. 04. 19.

An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…

Adare Manor, County Limerick, Ireland

Who will test 1st Adare Manor’s reconstructed golf course?

By: 2018. 04. 08.

In less than two weeks, County Limerick’s 5* hotel and golf resort, Adare Manor will relaunch its wholly-reconstructed, Tom Fazio-designed championship golf course. To make the moment remarkable, they will hold an Exhibition Match on 20th April. Among the invited…

Female golf participation 2017 by EGCOA

How relevant is your golf club for women?

By: 2018. 04. 03.

The European Golf Course Owners Association held not so long time ago (22-24 March 2018) its annual conference, the EGCOA Golf Business Conference in Vienna, Austria. I was really lucky to be there and hear from first hand,…

Personal, relevant, and timely golf holiday services in demand

By: 2018. 03. 29.

I think we are living in a world where experience is more important than the price. This is also true regarding golf holiday services. Golf travelers want to feel like you care about them. Whether you are a…

Tbilisi Hills Golf Resort European Tour Properties

What are the high hopes of the Tbilisi Hills Golf Resort?

By: 2018. 03. 27.

Probably you remember, that on October 2017 I wrote about Tbilisi's and Georgia's first golf resort, the Tbilisi Hills Golf Resort. It is the first 18-hole golf course (6,300m; Tilander Golf Design) of Tbilisi and Georgia. The developers of…

Troon Privé Rio Verde Community and Country Club

What can Troon Privé expect from high NPS score?

By: 2018. 03. 15.

The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…

La Manga Club will host the 2018 World Golf Awards ceremony

La Manga Club impressed the World Golf Awards’ organizers

By: 2018. 03. 14.

I have got a very pleasant experience with the La Manga Club. Last year, my client, the Robert Trent Jones Jr. designed Zala Springs Golf Resort won Hungary's Best Golf Course 2017 title at the World Golf Awards.…

customer experience reality expectation

Do you align Customer Experience with your golf club marketing?

By: 2018. 03. 07.

In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…

NPS improve-customer-experience

Can NPS show the right direction for your golf club business?

By: 2018. 02. 21.

More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…

More Fun with Golf Genius

Who is the most likely to acquire Golf Genius?

By: 2018. 02. 15.

A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…

Tee times sales in midweek periods

How would you stop midweek tee time sales crisis?

By: 2018. 02. 06.

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

Foremost Elite Marketing Programme personalization

How is Foremost embracing the personalization trend?

By: 2018. 01. 09.

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…

Shark Experience in the golf cart

The Shark Experience vs Pace of Play. Can you decide?

By: 2017. 12. 22.

I am that golfer who goes to play golf with his friends to relax and talk with them during his stay in the golf club. What I experienced so far that we golfers need silence, tranquility, and silence…