Golf Marketing

Golf GameBook Ryder Cup 2018 fan_game1_final

Are you a real Ryder Cup fan? Test it NOW!

By: 2018. 08. 07.

I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…

Troy Merritt won the Barbasol Championship in 2018

Troy Merritt won the Barbasol Championship

By: 2018. 07. 24.

First I thought to write only a Facebook post about the Wilson Advisory Staff Tour Professional Troy Merritt victory at the latest Barbasol Championship (16-22 July 2018, at Keene Trace Golf Club outside Lexington, Kentucky). Then came a technical bug in…

Unlimited golf package concept and golf holiday

Golf holiday: Who can resist to the unlimited golf concept?

By: 2018. 07. 18.

Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…

2018 Ryder Cup by Getty Images

The 2018 Ryder Cup … a golf development factor in France

By: Olivier Denis-Massé, CMO, French Golf Federation 2018. 07. 16.

When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…

The Shire London new website July 2018

In the spotlight: the new Shire London website

By: 2018. 07. 08.

Have you seen the new Shire London website? The ShireLondon’s new-look online tee-time booking service, powered by GolfNow and price-managed on a weekly basis by The Revenue Club. The club director Ceri Menai-Davis said: “Our new brand identity reflects…

2018 HSBC Women's World Championship - Round 3

The HSBC Women’s World Championship retains its title sponsor

By: 2018. 07. 05.

The organizers of the HSBC Women's World Championship (renowned as ‘Asia’s Major’ as well) can relax at least until 2020 as HSBC decided to remain the title sponsor of the event. This comes in a very good moment as…

2018 WGC-HSBC Champions

Can the 2018 WGC-HSBC Champions engage its fans?

By: 2018. 07. 03.

The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…

Troon International Trophy at Abu Dhabi Golf Club

Where will be the first Troon International Trophy?

By: 2018. 06. 22.

Troon International has announced to launch of the first-ever Troon International Trophy, to be held at the world-renowned Abu Dhabi and Saadiyat Beach Golf Clubs (Gary Player-designed) from the 22nd – 24th October 2018. What makes it unique is that…

E-bike & Michel from Leading Golf Clubs of Germany

What is the benefit of golf clubs in promoting e-bikes?

By: 2018. 06. 14.

For many years I have heard that cycling is the new golf as road cycling is becoming the preferred way of networking for the modern professional. Some believe it is a more effective way of building lasting working relationships…

Troon AMPD Golf Performance partnership

Troon makes the most of the latest fitness trends

By: 2018. 05. 30.

Troon by partnering with AMPD Golf Performance to provide the best in golf swing development, golf fitness, training, athleticism and conditioning to members and customers of Troon-managed golf facilities, they are actually following the latest wellness trends in the hospitality…

The Carriage House Lounge at Adare Manor

How to be pampered in the Carriage House at Adare Manor?

By: 2018. 05. 25.

Last month, I shared with you the great news that the Tom Fazio-designed championship golf course (7509-yard) at Adare Manor went through a reconstruction. Now I can report on the opening of The Carriage House at Adare Manor (owned…

tee times booking solutions brands-communication--2018

TOP 10 tee times booking solutions for Spain and Portugal

By: 2018. 05. 23.

The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…

SAIC-GM Buick Brand and WME IMG China Launched Buick LPGA Shangahi Today

The Buick LPGA Shanghai & the Chinese golfers’ dreams

By: 2018. 05. 18.

We all know (I hope so!) that by making a golf event more observable makes it easier to generate interest and to raise awareness. If we want to make female golf contagious we should create triggers. As a…

World Corporate Golf Challenge in Zala Springs Golf Resort Hungary

Where will the 1st World Corporate Golf Challenge be held in Hungary?

By: 2018. 05. 11.

I believe countries that are not famous for being a golf country (e.g. Hungary) or as a golf tourism destination, holding a prestigious golf tournament like the World Corporate Golf Challenge can help to improve the country's awareness. This…

Augmented Reality experience vs Foremost EMP Video Monitor

Foremost EMP Video Monitor vs. Augmented Reality experience

By: 2018. 05. 03.

While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…

Innovative-Ideas-green fee revenue

How do you find new sources of green fee revenue?

By: 2018. 04. 19.

An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…

Adare Manor, County Limerick, Ireland

Who will test 1st Adare Manor’s reconstructed golf course?

By: 2018. 04. 08.

In less than two weeks, County Limerick’s 5* hotel and golf resort, Adare Manor will relaunch its wholly-reconstructed, Tom Fazio-designed championship golf course. To make the moment remarkable, they will hold an Exhibition Match on 20th April. Among the invited…

Female golf participation 2017 by EGCOA

How relevant is your golf club for women?

By: 2018. 04. 03.

The European Golf Course Owners Association held not so long time ago (22-24 March 2018) its annual conference, the EGCOA Golf Business Conference in Vienna, Austria. I was really lucky to be there and hear from first hand,…

Personal, relevant, and timely golf holiday services in demand

By: 2018. 03. 29.

I think we are living in a world where experience is more important than the price. This is also true regarding golf holiday services. Golf travelers want to feel like you care about them. Whether you are a…

Tbilisi Hills Golf Resort European Tour Properties

What are the high hopes of the Tbilisi Hills Golf Resort?

By: 2018. 03. 27.

Probably you remember, that on October 2017 I wrote about Tbilisi's and Georgia's first golf resort, the Tbilisi Hills Golf Resort. It is the first 18-hole golf course (6,300m; Tilander Golf Design) of Tbilisi and Georgia. The developers of…