The golf tourism in the Algarve generated 500 million euros in 2017 and generated 16,800 jobs (source: Algarve Tourism Association). This is why I thought to figure out what are the TOP 10 tee times booking solutions for Spain…
We all know (I hope so!) that by making a golf event more observable makes it easier to generate interest and to raise awareness. If we want to make female golf contagious we should create triggers. As a…
I believe countries that are not famous for being a golf country (e.g. Hungary) or as a golf tourism destination, holding a prestigious golf tournament like the World Corporate Golf Challenge can help to improve the country's awareness. This…
While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…
An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…
In less than two weeks, County Limerick’s 5* hotel and golf resort, Adare Manor will relaunch its wholly-reconstructed, Tom Fazio-designed championship golf course. To make the moment remarkable, they will hold an Exhibition Match on 20th April. Among the invited…
The European Golf Course Owners Association held not so long time ago (22-24 March 2018) its annual conference, the EGCOA Golf Business Conference in Vienna, Austria. I was really lucky to be there and hear from first hand,…
I think we are living in a world where experience is more important than the price. This is also true regarding golf holiday services. Golf travelers want to feel like you care about them. Whether you are a…
Probably you remember, that on October 2017 I wrote about Tbilisi's and Georgia's first golf resort, the Tbilisi Hills Golf Resort. It is the first 18-hole golf course (6,300m; Tilander Golf Design) of Tbilisi and Georgia. The developers of…
The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…
I have got a very pleasant experience with the La Manga Club. Last year, my client, the Robert Trent Jones Jr. designed Zala Springs Golf Resort won Hungary's Best Golf Course 2017 title at the World Golf Awards.…
In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…
More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…
A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…
One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…
The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…
I am that golfer who goes to play golf with his friends to relax and talk with them during his stay in the golf club. What I experienced so far that we golfers need silence, tranquility, and silence…
We can agree that there are not so many headlines around the Japan-based Honma Golf. Have you heard about that last year the Japanese prime minister gave a Honma Beres S-05 with 9.5 degrees of loft with a…
Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…
A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…