Golf Media

golf travel blogs influencer marketing

TOP 10 golf travel blogs to consider

By: 2017. 08. 25.

As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…

Why reviews are worth a lot for golf clubs?

By: Jeroen Korving 2016. 11. 14.

If we like it or not, the new economy is all about trust. Today, anyone from anywhere can do business with anyone.  The entry barriers have fallen away and the number of people that you as a business…

A surprising event at the Saadiyat Beach Golf Club

By: 2016. 10. 28.

Next week, we will see in Abu Dhabi a historical moment. The Saadiyat Beach Golf Club (Gary Player designed seafront golf course: par-72 course, which will be set up at 6,337 yards / 5,795 meters for the championship) will…

Do you have doubts about digital marketing potential?

By: Keith Haslam 2016. 02. 01.

There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…

Can Wilson’s Driver vs. Driver competition inspire innovation?

By: 2016. 01. 14.

Let's hope that Wilson Golf  asked an important question from itself last year when the heralded their Driver vs. Driver first-of-its-kind television series that: How can I be relevant in the future in the golf industry? The only way…

What were the findings of the latest Friday Foursome?

By: 2015. 10. 26.

A couple of months ago, Ricky Potts (Digital Communication Manger at Troon; community manager of Golf on Google+) invited me to become his next guest on his Friday Foursome online talk show (via Google Hangout/Google+). I was asked…

Will DIRECTV cover the 97th PGA Championship at Whistling Straits?

By: 2015. 08. 13.

Of course DIRECTV will cover the 97th PGA Championship at Whistling Straits as part of their “PGA TOUR Experience". I think you have already noticed on your TV. In February I had already reported that DIRECTV signed a…

Wilson Golf’s “Driver vs. Driver” crowdsourcing campaign is coming

By: 2015. 07. 21.

Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…

DIRECTV gives you “The Open Championship” Experience

By: 2015. 07. 13.

As part of “The Open Championship" Experience, DIRECTV offers multiple channels of golf action as the worlds best players take on the history of St. Andrews July 16-19. Thanks to the cooperation with ESPN, Directv subscribers will get an in-depth multi-screen…

America’s favorite golf destination: Myrtle Beach

By: 2015. 06. 24.

Did you know that in Myrtle Beach, more than 3.5 million rounds of golf are played annually? I think it is a beautiful sign of popularity and engagement.  Thus I am not surprised that Myrtle Beach has been…

The Ladies’ Golf Union and IMG signed a deal with NBC Sports Group

By: 2015. 06. 08.

Early this year the golf media was loud because of the Open Championship deal (worth at least £75m) with Sky Sports. Now, I can herald another golf media deal. The Ladies' Golf Union and IMG announced today that the Ricoh Women’s…

Do you want to challenge European Tour stars at BMW PGA Championship?

By: 2015. 05. 19.

Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…

Robert Trent Jones, Jr. is getting active on Facebook

By: 2015. 04. 10.

It is a big challenges for marketers to come up with exclusive content on their Facebook page to achieve high level of engagement. In my previous position at UPC (Hungary's largest cable company) our Facebook page's main topic…

ANA Airways gets involved in LPGA sponsorship in 2015

By: 2015. 04. 04.

For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features…

‘Your Race to Dubai’ match play challenge in the multiscreen world

By: 2015. 03. 21.

Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…

Inbee Park became ‘Champion of Champions’

By: 2015. 03. 08.

Inbee Park after winning the HSBC Women’s Champions 2015 in Sentosa was crowned as the 'Champion of Champions'. She shot a round of 2-under par 70 to win the title, two shots clear of second placed Lydia Ko. This result…

PGA Tour continues with DIRECTV

By: 2015. 02. 21.

The PGA Tour will continue with DIRECTV for another 5 years. In the new agreement/contract will include expanded weekend coverage of 4 PGA Tour tournaments each season for DIRECTV customers through the “PGA TOUR Experience,” beginning with this…

Golf GameBook a new breed of golf social networking site

By: 2015. 02. 05.

One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…

Hideki Matsuyama signs with IMG

By: 2015. 01. 06.

The world's No. 16 Japanese golf Hideki Matsuyama has just signed a contract with IMG for  for worldwide management and marketing representation. Hideki Matsuyama turned pro in 2013 (before turning pro he was the No. 1 on the World…

Can video save the golf star?

By: 2014. 11. 24.

For many years the primary access to videos was our computer. Today they primary access points are mobiles and tablets. Did you now that 40% of the YouTube videos are seen on mobile? I see correlation between mobile…