I think we can all agree upon that Tiger Woods is still at the beginning of his golf architecture career and business. So far he was involved in 10 golf course design projects. His first golf course design…
When we hear the word Algarve, many great golf holiday memories and fabulous golf resorts (e.g. Monte Rei Golf & Country Club; Amendoeira Golf Resort, Vilamoura Dom Pedro Golf Collection, etc.) and golf courses are coming to our…
I am not surprised that the Spanish La Cala Resort wants to offer a spa and wellness center for its guests and members. The global wellness tourism grew between 2015-2017 by 6.5%. Its value in 2017 was $639.4…
I know how much planning goes before every golf holiday travel. This is especially true when you are going to a less known golf holiday destination like Italy. Hence, I thought to help you to have an unforgettable…
My Portuguese friend, Carlos Ferreira (owner of Tee Times Golf Agency) wrote me a few weeks ago about an almost 30% growth in the number of played rounds among his clients between the periods of November 2017 –…
If you remember, Reed Exhibition in cooperation with Sports Marketing Surveys came out with a study about the trends in the golf tourism industry in 2017. They asked over 10,000 regular golfers (=those who play at least 10…
We might have the impression that in the age of social media and smartphones golf travel agencies’ role will diminish in golf holiday package sales and golf destination promotion. However, who had been to the latest IGTM event…
At the latest IGTM in Ljubljana, Slovenia I tried to discover the less popular golf destinations among them Italy. I found only 25 companies representing Italy, including DMCs, golf resorts, golf travel agencies, and hotels. All this while…
With some very isolated exceptions, the sustainability of golf courses has been seriously compromised a little bit all over the world. The question is: Do we have a few golfers or too many golf courses? Or maybe a…
During the latest IGTM event in Ljubljana, Slovenia, I thought I will be able to interview David Ashington (Director of Sales & Hospitality, Monte Rei Golf & Country Club). Very soon I had to realize that due to…
In 2016, the study of VisitScotland and Scottish Enterprise found that the Scottish golf tourism industry worths £286 million. The Scots are very optimistic now. A review of Scotland’s National Golf Tourism Strategy has extended the industry’s target…
Don't worry nothing bad happened at the Turtle Bay Resort on the island of Oahu, Hawaii. For those of you, who are not familiar with the Turtle Bay Resort, it is located on Oahu’s famed North Shore, approximately 50 minutes…
Last month, I had an interesting conversation with Carlos Ferreira, the owner of Tee Times Golf Agency (a leading Portuguese golf travel agency) about the possible new roles of golf travel agencies in the promotion of existing and/or…
We can all agree on that 2018 was a great year for the Portuguese golf tourism industry: Just like in 2017 Portugal won the World's Best Golf Destination title at the World Golf Awards. I go even further, Portugal…
Not so far away from The 147th Open (was held at Carnoustie Golf Links; winner: Francesco Molinari), I thought to share with you the latest success of Carnoustie Golf Links. Carnoustie Golf Links won for the second time (first time…
With the opening of the 5* TUI Blue Selection Hotel Il Castelfalfi, an important step was done to show why this area of Tuscany in Italy will be more than attractive for golf enthusiasts and other tourists. South…
Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…
Some European golf markets have to realize that the golf season is getting to the end. However, there are few countries, among them Portugal and its Algarve region where we can still enjoy the sun and superb golf…
First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…
Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…