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TROIA Resort in Golf World list

What is the ROI of being ranked in Golf World’s list?

By: 2017. 09. 22.

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

John Strawn with Tim Boyle April 2015 golf retailing

The paradox of the golf equipment industry: Columbia Sportwear’s solution. Part 3

By: John Strawn, Director, Global Golf Advisors 2017. 09. 20.

Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business.  What did…

Callaway Golf Great Big Bertha Epic Star driver

The ultra-light & premium Callaway Great Big Bertha Epic Star family

By: 2017. 09. 18.

Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…

IGTM - golf destination challenges in 2018

How should golf destinations get prepared for 2018?

By: 2017. 09. 15.

This post could have been only about the coming IGTM event that will be held on 11-14 December, in Cannes, France, but I think we should focus more on the global travel forecasts and hospitality trends (e.g. smart…

Bom Sucesso golf tourism outside Algarve

How to show golf tourism opportunities outside the Algarve?

By: 2017. 09. 11.

I am almost completely sure, that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses supply in Portugal is concentrated in the Algarve.…

Facebook Messenger ChatBot for golf club membership and green fee sales

Selling Green Fees & Membership via Facebook Messenger

By: Sam Poole, General Manager at Leigh Golf Club 2017. 09. 08.

When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…

Portugal golf industry and trends

Success story of golf in Portugal and future trends

By: Jose Villa Cardoso 2017. 08. 31.

Portugal is one of the top golf destinations in the world. Most of the golf courses are located in Algarve, in Southern Portugal, but there is a significant number of amazing golf courses in all continental areas, including…

golf travel blogs influencer marketing

TOP 10 golf travel blogs to consider

By: 2017. 08. 25.

As we all know that people will be influenced by many things during their customer journey before they arrive (if they arrive at all) to our golf resort/club or to the golf resort's website. We also know that 90% of the consumers…