The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
I first heard about the plan of the Menai-Davis family to hire the renowned Dye Designs to build their new golf club The Dye London in 2013. Actually, Perry Dye designed the Dye London golf course. The construction began…
In general, I wrote about new products and solutions for your golf club business. This time I happy to share with you the results of The Grove's (host of this year’s British Masters supported by Sky Sports) investment…
I keep telling you for a while that the regular golf carts will not satisfy that much the connected customers and from golf course operations aspect it is also less effective. Forward thinking golf clubs should shift away from mass…
A couple of years ago, I wrote about the phenomenon of "nomad golfers". In 2013, their share of nomad golfers in the UK & Ireland was 68%. In 2014, England Golf found that their share grew: 73% and as such…
Las Colinas Golf & Country Club was the first venue in Europe to have implemented in early 2014, Club Car’s new Precedent i3 vehicles. After The Belfry, The Grove and Gleneagles, now the former Irish PGA Championship venue upgraded its existing Club Car fleet with…
Fulwell Golf Club, Twickenham held the second Sparks Longest Golf Day Challenge with the help of the Scottish clothing company Royal & Awesome. Almost 50 golfers endured four rounds of gruelling, dusk-to-dawn golf at the 111-year-old club, while wearing Royal &…
Did you know that in Myrtle Beach, more than 3.5 million rounds of golf are played annually? I think it is a beautiful sign of popularity and engagement. Thus I am not surprised that Myrtle Beach has been…
The 18 hole, par 72 championship golf course The Address Montgomerie Dubai (managed by Troon) has just announced that they are expanding the golf cart fleet with 100 ClubCar Precedent i2L vehicles. At the same week Hydroturf International…
I think we can admit that the classic online training solutions are not really convenient. This is why it is good to see that Direct Golf is trying to find an online training platform. It is not a…
Martin Kaymer and his Management Team are joining forces with worldwide management and marketing company, IMG. As part of the agreement, IMG will work together with manager Philip Kaymer, coach Gunter Kessler and PR-agent Dirk Schimmel to manage…
On the last day of July Hellidon Lakes Golf & Spa Hotel will celebrates its 25th anniversary. They will commemorates its landmark date with a fundraising golf day on Friday, July 31. Many familiar faces from Hellidon Lakes’ history including a…
Billy Casper Golf and Sol Boards have partnered to feature GolfBoard – the first and only substantive, surf-inspired, motorized golf vehicle built specifically for the sport – at numerous Billy Casper Golf owned and operated golf courses, country clubs and…
The 27-hole Gardagolf Country Club, in northern Italy, is targeting now UK golfers for the first time after negotiating package rates with a number of nearby ‘partner' hotels. Gardagolf has been, until now, largely the privilege of its 550…
Fairmont St Andrews, the luxury accommodation provider at the Home of Golf, has appointed Amy Yeates to the position of director of golf at the five-star resort. She will be responsible for the entire golf function at the…
In March I had reported about QHotels' new QFairway club golf membership program/offer. They claim it is the most flexible membership offer in the UK. It gives QFairway members up to 50 rounds of golf for £375 along with access to 15 golf courses. …
For those who are not familiar with this kind of golf here is the essence of speedgolf: It is a faster version the classic golf where you can play a full 18 holes in under 80 minutes, or…
Peter Hanson has agreed to terms on a multi-year contract to become a member of the Srixon/Cleveland Golf PGA Tour staff. As I expected none of the sides shared any details of this contract. What is sure that he will…