34 entries: wearables

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

What should be the Golf Pride customer experience like?

By: 2015. 12. 15.

In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…

Is Abu Dhabi the most successful golf destination in 2015?

By: 2015. 11. 26.

It is very likely that Abu Dhabi was the most successful golf destination in 2015 at the 2nd annual World Golf Awards. The country was able to reap 4 titles: World's Best Golf Hotel 2015: St Regis Saadiyat Island Resort Abu Dhabi's Best…

Who can provide real time wearable shot tracker?

By: 2015. 10. 22.

Game Golf launched today, the Game Golf Live, as the golf industry’s 1st wearable, real-time shot tracker for both iOS and Android smartphone platforms.  My latest information about the price of GAME GOLF LIVE is: £159.95 (it might be different). First, I hoped Game Golf is utilizing the…

Should Glenmuir continue to be an Official Ryder Cup Licensee?

By: 2015. 09. 14.

After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…

Review: TaylorMade’s wearable golf tracker: Microsoft Golf Tile

By: 2015. 06. 22.

In last November I wrote a review about Arccos Golf (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf) and Game Golf, where I shared my doubts about their future potentials, namely they are monofunctional and pricey…

Royal & Awesome is partnering with Direct Golf

By: 2015. 05. 18.

Royal & Awesome, the funky Scottish golf clothing brand, has reached a higher level in the UK golf retail market after signing a new partnership with Direct Golf. Royal & Awesome was launched in 2012. Now it will be available…

Will Scotland be able to host the 2019 Solheim Cup?

By: 2015. 03. 07.

Scotland has submitted an expression of interest in bidding to host the 2019 Solheim Cup and will decide on whether to launch a formal bid in the summer. The expression of interest has been submitted to the Ladies European Tour…

Golf GameBook a new breed of golf social networking site

By: 2015. 02. 05.

One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…

How will wearable technology change our golf retail experience? – part 2

By: 2015. 01. 14.

In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…

How will wearable technology change our golf retail experience?

By: 2015. 01. 13.

The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…

What can SkyCaddie TOUCH do for golfers?

By: 2014. 11. 28.

I must admit that I am in a dilemma. Two weeks ago I wrote about wearables versus gadets like Arccos Golf and Game Golf. I highlighted in that post as one of the main disadvangtages of such devices…

Review: Arccos Golf vs. Game Golf

By: 2014. 11. 07.

Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…

Ryder Cup 2014 and the contextual fan

By: 2014. 10. 06.

It is not so simple to enhance in-golf course experience and compete with TVs that can show much more to a viewer. This is why contextual technologies are gaining momentum. Do you remember when in September 2013 NFL…