While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…
It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…
If we can believe the Frost & Sullivan Report, the global golf retail sales value will be cca. US$13.3 billion in 2019. This will be a CAGR (Compound Annual Growth Rate) of 3.3% between 2015 and 2019. In 2015, golf…
I think it is fair to say that we have not had a bad time so far at the La Reserva Club, Sotogrande (Spain). The La Reserva Club is the leisure component of La Reserva de Sotogrande gated residential…
I see many interesting technologies and digital solutions are entering into to the hospitality industry (e.g. Pebble Beach Company's virtual concierge service in cooperation with IBM Watson). This is why I wanted to scrutinize PGA Catalunya Resort's new…
One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…
The 20th International Golf Travel Market (IGTM) will kick off in five weeks. This time, it will be held in the Palais des Festivals et des Congrès from December 11-14, 2017. I will be there too. We don't…
The Scottish Golf Tourism Awards 2017 was a great moment for The Gleneagles Hotel. Unlike in 2016 (won only in one category: The Best Catering), this time they won in 3 categories with 33,000 votes from golf consumers across Scotland:…
One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…
The Birchwood Park Golf and Country Club (situated on the outskirts of Wilmington, near Dartford) went through recently an extensive £5m development. Thus, they became the most comprehensive health, leisure, golf, and events facility in the area. After these development guests can…
The Prince's Golf Club is continuing to invest in its golf courses. In 2009, the European Golf Design was requested to help remodel and introduce some new bunkers. This time, the Prince's Golf Club has announced an extensive and ambitious plan…
Did you hear that PGA Catalunya Resort will have a new, on-site vineyard? The Celler Mas Hereu, will eventually see the European Tour Destination produce its own wine. The idea of combining wine and golf is not totally a new…
Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…
In my latest article ("Reality of Measuring Customer Experience", page 26-27.) about customer experience in Golf Management Europe, I have highlighted that if golf clubs want to achieve customer-centricity then first they have to make an internal transformation. This includes empowering…
I have just had an interesting conversation with Carlos Ferreira, the CEO of Tee Times Golf Holidays Agency. During our talk, I was interested in his insights about the Iberian tee time sales trends. I hope you will…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…
In 2013 I wrote about the importance of specific educational background in connection to golf club management. In that post, I quoted the study of Colt Mackenzie McNair and Club Managers Association of Europe from 2010. This study found that a degree-level education…
Golf Genius has announced a new partnership with renowned UK golf resort Foxhills Club & Resort to provide live scoring functionality in its new fleet of E-Z-GO RXV golf cars. The agreement says live scoring will be available…
It seems like that the concept of #TheOven17 is viable and working well. It is an amateur multi-day golf tournament founded in the US in 2014. This year it will be held between July 20-23. This is why…
I first heard about the plan of the Menai-Davis family to hire the renowned Dye Designs to build their new golf club The Dye London in 2013. Actually, Perry Dye designed the Dye London golf course. The construction began…